Blogs by date "12/01/69"
Redefining the Best Ecommerce SEO Company
Here at Click Centric SEO, we're focused on shaping what defines the "best ecommerce SEO company". That query is actually a popular keyword phrase that is searched in Google (most likely from ecommerce stores and other ecommerce SEO companies checking their rankings.) Let us be honest: we're really interested being the best SEO company for ecommerce sites.
In actualization of our core competencies here at Click Centric SEO, we've defined the ideal SEO program for ecommerce sites. It's a cohesive blend of technical SEO, website optimization, backlink building, and social media marketing.
Technical SEO centers on the nuts and bolts of your ecommerce site - HTML coding, scripts, Schema, etc. While there are many approaches to technical SEO for ecommerce sites, there are a few primary areas worth mentioning.
One of which is renaming URLs to be keyword relevant (and 301 redirecting the old URLs to the new). Instead of sloppy URLs like /product-id=321/, it would be more advantageous for SEO to have URLs that read something like vintage-cycling-jerseys (or whatever the keyword targets for each page page.)
Schema is also vital component of technical SEO that's becoming increasingly important, especially for competitive ecommerce SEO landscapes. Schema is dedicated sub-set of HTML markup that is used to define certain pieces of content on a page.
There are various tags that tell search engines what a
page is all about (i.e. Brand, Product, etc.) as well as what specific parts of content are on those pages (i.e. Price, Units in Stock, etc.)
Schema can give your ecommerce SEO program a significant advantage over your competitors. Although Schema has been active for a couple years now, most ecommerce SEO's have yet to leverage Schema. In an effort to be the best one of the best SEO providers in the business, we value Schema and technical SEO a key components to our ecommerce SEO services.
Website optimization is similar to technical SEO in that the central focus is to improve the performance of your site from a technical and usability perspective. Website optimization is best defined as strategic mix of techniques to:
- "optimize" the content of your website to ensure it's unique, keyword relevant, compelling and speaks the voice of your brand
- improve site load speed and how fast your pages render (load speed can actually correlate to better rankings)
- enhance the usability and blueprints to your site's navigation
- integrate a conversion rate optimization (CRO) strategy and intelligent use of call-to-actions (CTA's)
In short, website optimization is the foundation to actualize the fullest potential investing with ecommerce SEO. Without the latter pillars deeply rooted into your website, the other SEO components will have limited potential.
As the powerhouse to any SEO program, links that come from social profiles, blogs, websites, directories, etc. (and direct to your website) are like votes of credibility and popularity. Earning and building links from authoritative and relevant sources can drastically increase your domain's authority. In other words, domain authority and backlinks improve your ecommerce site's potential to rank in Google.)
Additionally, the link anchor text can also impact keyword relevancy. See the example above of a "keyword-optimized backlink" that intentionally use keywords in the anchor text. While some keyword-optimized anchor text is good for ecommerce SEO and improving rankings, it's vital to ensure a natural balance of links - in terms of the source and the anchor text of those links.
A natural looking backlink profile for ecommerce website would include links from various sources (i.e. articles, review sites, blogs, press releases, web directories, etc.) Further, creating a natural backlink profile uses variety of anchor text (i.e. www.DomainName.com, (Brand Name), Click Here, (Product Name), Website, etc.)
Social Media Marketing
Social media marketing has profound influence on SEO, and as a result, it's an integral component to us becoming the best ecommerce SEO company. Social signals (shares, likes, tweets, pins, +1's, etc.) are like backlinks in how they function to attribute quality content that may be worthy of increased search engine rankings.
The social media marketing of our SEO company focuses on the following action items.
1. Optimize your brand's social profiles - establishing, claiming, and/or verifying your Google+, Twitter, LinkedIn, YouTube, Facebook, and Pinterest is the starting place to organizing your social media presence.
2. Follow influencers - sharing great content ultimately contributes to your popularity and growth. We can help by fully managing or consulting your team with strategies on how to go about connecting with other influential people, brands, and organizations.
3. Establish various content sources - pinpoint several websites and blogs to pick great articles worth sharing. Ideally, the blog on your ecommerce site will the strongest asset for an SEO-driven social media strategy.
4. Create a social media posting schedule - In addition to defining how many posts to do in a week, try to cap your daily posts at 2-3. At minimum, shoot for 2-3 per week on each social platform.
The best ecommerce site SEO company can help your business achieve these objectives by providing done-for-you ecommerce SEO services or consulting programs. At Click Centric SEO, we offer both of these options to improve your social media and ecommerce SEO efforts.
Actualize Your Ecommerce SEO Strategy
If you're interested in help increasing your brand's search engine exposure, then learn more about working with our experts at Click Centric SEO and contact us. We can help you actualize your ecommerce SEO strategy for sustainable rankings that generate results.
3 FAQ's About Social Media's Impact on SEO & Web Presence Optimization
Social media is an integral component of SEO and web presence optimization. Not only do some social media platforms have a direct impact on search engine exposure, but social media is essential to develop a cohesive and unified web presence.
Below are three common questions that I get asked regarding social marketing and it's impact on SEO. I will answer each question to the best of my professional knowledge and supported by my research based on the best practice of SEO and web presence optimization.
1. What are the Best Social Media Networks for SEO?
It's important to understand that social media can influence SEO in few different ways. Social media profiles and posts (e.g. Google+ pages, Pin boards, or Tweets) can appear in the organic search results. Although this might not seem like SEO, this content is indeed appearing in Google's results which can benefit a brand's search engine exposure.
From this perspective, almost all social media networks can influence a brand's search engine exposure. Pinterest pin boards, Facebook profile pages, Tweets and Twitter accounts, LinkedIn profiles, Google+ posts and profiles - all of these social media elements can get ranked in the organic search results. This would emphasize the art of web presence optimization.
Conversely, social activity can help promote optimized webpages via links (which is a more common and traditional perspective of how social activity can impact SEO.) For instance, a link from a popular Tweet can help increase the rankings of its destination URL. Similar, a Google+ profile can link to a great article. As a result, the article may obtain better rankings in Google.
With respect to the latter approach, only a few social platforms offer link value for SEO. I touch on this subject in the next question below.
2. Do Links from Social Sites Influence Keyword Rankings?
For most social media platforms, outbound links do not have a high degree of SEO value. An example of this is Facebook. Virtually all links deriving from Facebook are no-follow links and carry little to no weight for SEO. The core purpose of Facebook for you online marketing efforts should emphasize inbound marketing and web presence optimization. That is, marketing on Facebook should focus on building recognition in your brand and steering direct traffic to your content.
However, Google+ and Twitter are two common platforms that can offer SEO link value. Google+ profile links are in fact do-follow and many SEO experts have claimed to have seen increases in keyword ranking after implementing links to their pages from their Google+ profiles.
Additionally, Twitter links (especially when Tweets get re-Tweeted) can offer value for SEO. It's important to keep in mind that these platforms should be more focused on web presence optimization, and not SEO link building. This will only diminish the integrity of your business and brand.
3. What's More Important: Search Optimization or Social Marketing?
Both SEO and social media are drastically changing. In short, these mediums are merging into a more unified effort called web presence optimization. That is to say SEO and social media marketing is a holistic strategy, and neither SEO nor social marketing holds greater value. Rather, both of these mediums should be embraced for the best results.
Just do a little research on Google's Search plus Your World. This is a clear indication that search is coinciding with social. As a result, your brand should focus on a blended campaign that emphasizes web presence optimization, a combination of social engagement and search marketing.