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Ecommerce SEO Services

At ClickCentric SEO, we offer  ecommerce SEO services for all types of online stores. Unlike some companies that offer SEO services for ecommerce sites, we can optimize your ecommerce site for more traffic and greater conversions. In addition to ecommerce SEO, our company specializes in ecommerce web design and development, social media, email marketing, and conversion rate optimization. We develop cohesive ecommerce SEO strategies and service packages that promote more traffic, increased sales, and sustainable customer loyalty. Get a free SEO audit today!

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  • Ecommerce SEO

  • Ecommerce Web Design

  • Pay Per Click for Ecommerce

  • Social Media for Ecommerce Websites

  • Email Marketing for Ecommerce

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Proven Tips to Better Optimize Your Ecommerce PPC Campaigns

Ecommerce PPC can be a complicated endeavor for even experienced advertisers. Fortunately, there are a few specific features that can offer the data and insights needed to make intelligent improvements.

Below we delve into 5 tips that can help you optimize your ecommerce PPC campaigns for dramatic improvements. Let's dive right in.

1. See "Search Terms" & Pinpoint Potential Negative Keywords

One of the most revealing features in Google AdWords and Bing AdCenter is information that can be viewed under the Dimensions tab (specifically "Search Terms".) Open the Search Terms for any particular ad group. This will show data surrounding exactly the queries that users have searched to trigger your ads.

AdWords Dimensions Search Terms

If you notice certain keywords that are not relevant or aligned with your bidding objectives, then:

  • Your keyword bidding strategy needs to be improved (often using more precise matching [see next tip below]).
  • You may want to pinpoint unwanted keyword variations and implement them as negative keywords (i.e. "polypropylene wetsuits" and "polypropylene wetsuit repair " - add "repair" as negative keyword.

Dimensions can offer a world of insight to better optimize your ecommerce PPC campaigns. Play around with various views and see what data you can turn into actionable strategies.

2. Improve Your Keyword Bidding Strategies

After looking at the Search Terms used in various ad groups, there may be obvious indicators to improve your keyword bidding strategy. For instance, if you notice a lot completely unrelated queries (i.e. your bidding on full-sleeve wet suits but Search Terms shows that your ads are showing for full-sleeve prom dresses,) you're probably using broad match bidding.

In short, never use broad match keyword bidding. Based on the example above, Google's broad match mechanism will assume "suits" is close enough to "dresses" to trigger your ad. It's a pretty lofty relationship, but it's how Google makes a lot of coin off amateur AdWords users.

Instead, always opt for more precise keyword bidding strategies, like +modified +broad, "phrase," and [exact] match. If you're unfamiliar with the various keyword match types, take 5 to read this nice post at WordStream.com. Or check out this training course to help you master Google AdWords.

3. Leverage Google Analytics to Assess Post-Click Activity

ecommerce PPC Google Analtyics Behavior

An often overlooked aspect of ecommerce PPC is assessing landing page effectiveness. This approach is more aligned with conversion rate optimization (CRO), or improving landing pages and the overall conversion funnel to prompt desirable action more often (i.e. greater sales, for ecommerce PPC advertising.) 

A good place to start when embarking on this Analytics journey is the "Behavior" tab in the left navigation. "Site Content > Landing Pages" will offer behavioral metrics as to how visitors are interacting with your most popular pages. "Content Drilldown" can help you see how visitors navigate your site, which can provide insights as to whether or not your conversion funnel is working as you intended it to.

Likewise, "In-page Analytics" is a fun feature that enables you to see just how visitors are interacting with each page and the distribution of how often certain links and buttons are being clicked. With these features, you might find it worth while to experiment with new calls-to-action and landing page variations. Each case is unique, so it's up to you to explore the data and devise CRO strategies and tests to make improvements.

4. "Peeling & Sticking" Keywords Into More Relevant Ad Groups

Ecommerce PPC - Peel n StickAd groups typically perform optimally when they include a very narrow grouping of highly similar keyword targets.

One of the biggest faults many ecommerce PPC advertisers make is cramming far too many keywords in a single ad group. Attempting to cover several different keywords with one ad results in a number of inefficiencies. When this is the case, keywords can often be further segmented into new or more relevant ad groups. In other words, under-rated peel n' stick strategy can be employed.

Coined by marketing specialist Perry Marshall, peeling and sticking involves taking poor performing keywords and putting them in other more relevant ad groups (or creating new, dedicated ad groups.) Solid opportunities for peel n' stick are typically with keywords with low quality scores.

For ecommerce PPC, this might be a keyword that represent product variation (i.e. "full-sleeve wet suits" and "sleeveless wet suits" in one ad group for "Wet Suits"). In the latter example, these two keywords should be in their own dedicated ad group, as they probably have unique landing pages. Additionally, you can often write more targeted ads. Often times when a weak keyword is placed in a different yet more relevant ad group, the quality score and click-through rate can increase.

5. Never Stop Split-Testing Ad Creative

Split-testing ad creative is an often overlooked practice to better optimize an ecommerce PPC campaign for better performance. Not only can the copy of your PPC ads impact quality scores, but ad copy also influences how well users respond to your ads (measured by click-through rate or "CTR"). For this reason, it's important that you split-test several ads per ad group.

Try running 3-6 different creative variations, depending on how many impressions a certain ad group is receiving. If you ads are getting a lot of exposure in little time, it might make more sense to split-test 4 ads, as opposed to just 2. In most cases, by including the primary target keywords in the ad copy, the ads' contextual relevancy can improve which helps to increase CTR and quality score.

PPC Split TestingFor this reason, it's beneficial to use all or some of the keyword phrase in the copy. Trying using multiple variations in your ad copy. One effective strategy is using Dynamic Keyword Insertion (shown in the middle ad in the image.)

Using this strategy will help improve the keyword relevancy of you PPC ads by having the headline of your ads to replicate what the users searches.

When using dynamic keyword insertion (DKI), you include a unique string in the headline like so: Ad Headline = {KeyWord:Kids Army Uniform} If a user's search query is more than 25 characters long (exceeding the headline's character limit,) the alternative phrase "Kids Army Uniform" will be displayed.

This strategy is highly effective in improving both CTR as well as quality score, especially for ecommerce PPC campaign management. Just be careful using this strategy, for your competitors maybe doing the same thing. This is particularly common for competitive, product-related keywords where there's a number of big budget advertisers.

What Say Ye?!

Tell us, what are some of your favorite PPC optimization tips and techniques? Let us know in the comments below!

Web Presence Management for Ecommerce: 3 Keys to Success

Web Presence Management for EcommerceHere at Click Centric SEO, we often focus our work on ecommerce SEO and search marketing (PPC advertising, etc) Any yet, when we work with ecommerce clients, we advocate a more cohesive approach that centers on managing an ecommerce brand's complete web presence.

Parallel to the evolution of SEO and Google's algorithmic changes is the needed to embrace a comprehensive strategy that focuses on various aspects of web marketing and online brand building. Web presence management is one of the best ways to define this new approach as it takes into account several key variables which we go into greater detail below.

Embracing Web Presence Management Cohesively

What's different about web presence management compared to other forms of managing and building an online brand is cohesiveness. This approach brings together several aspects of Internet marketing and branding, and each work together in unison to grow a company's online presence.

The questions below reflect the primary components of web presence management. Answering each questions honestly might shed light on where you can improve the optimization and management of your ecommerce brand's web presence. For additional resources for web presence optimization, visit our sister company, WebPresenceGroup.net.

Are You Investing Enough In Social Media?

Investing in social media comes in many forms, such as:Web Presence Management Social Media

  • investing time and energy building a social media presence on Facebook, Twitter, Google+, LinkedIn, Pinterest, etc.
  • investing in social media advertising to reach new people to grow your audience
  • investing time and energy finding quality content to share
  • investing in the interaction and engagement with your audience

The social media presence of your ecommerce brand will ultimately influence its growth in many ways, particularly SEO and domain authority. How?

This is the role having a content strategy will play in web presence management.

Do You Have A Content Strategy In Place?

A content strategy is the glue that holds together your social media and SEO efforts. The creation of kick-ass content that resonates with you target audience provides the tangible means of having something awesome to share on social media.

Not only can this awesome content conjure a lot of likes, shares, tweets, and other social signals (making your content more legit in the eyes of Google,) but any links stemming from your content can be magnified, especially when they direct to key money pages or product pages on the cusp of high rankings.

While there are many ways to embrace content marketing and creating a content strategy, get creative and tap into interesting means that will spark the interests of your target audience. For ecommerce, in-depth articles, product review videos, image-packed and idea-rich blog posts are just a few good places to start.

What Are You Doing To Improve Your Search Engine Presence?

Sure, you've done some SEO on your ecommerce site and made your product pages are keyword relevant. But that's just 20% of the SEO equation.


Web Presence Management Search Marketing

What are doing off-site to support your SEO objectives (i.e. link outreach, network, blogging, etc.)?

Are you experimenting with PPC advertising to market your money products on search?

Where are most of your links coming from and how can you diversify your site's backlink profile.

Again, web presence management centers on cohesiveness and exploring all avenues to cultivate success. Focusing only on link building, or only on social, will only pose limitations in the growth of your web presence.

10-Step SEO Checklist for Ecommerce Sites Entering 2016

With 2016 soon approaching, many ecommerce sites are restructuring their approach to SEO. With SEO strategies and best practices continuously evolving to the new standards of Google's search algorithm, there is no better time to revamp and optimize an ecommerce SEO program.

ecommerce seo checklist 2016

To help shed light on the vital areas that could use attention, below is a brief 10-step SEO checklist for ecommerce sites entering 2016.

10-Steps to Better SEO for Ecommerce Sites

While you could hire a SEO expert to conduct an ecommerce SEO site audit to address most of these elements, most of the following aspects can be handled with basic knowledge and access to the right tools. They include:

1. Pinpoint HTML Errors

Ecommerce sites are deep and highly technical. Any issues negatively impacting search engine crawling and indexing can plague SEO. Check Google Webmaster Tools to pinpoint any obvious HTML errors. Further, use tools like W3C Markup Validation Service to ensure the ecommerce site is error free.

2. Check for Broken Links

Similar to the latter process of pinpointing HTML, make sure all broken links and 404 errors are corrected. These can hinder SEO and should be fixed with proper redirects.

3. Scan the Site's Backlink Profile

Using tools like A href's, Majestic, or SEO SpyGlass, get a full picture of the backlinks pointing to the ecommerce site. Audit both the sources and anchor text of the links. Spammy links can be disavowed. Further, too much optimized anchor text (keyword-stuffed anchor text) can indicate that any future link building should be done in natural fashion (using anchor text like "domain.com," "click here," or "learn more.")

4. Are You Using Schema Markup?

If you're not using any form of Schema markup (i.e. Product Schema for product pages,) then this is the year to get on board. While Google has yet to admit any correlation of using Schema and seeing better rankings, many ecommerce SEO's claim to experience dramatic improvement in search engine visibility.

5. Enhance Titles & Meta Data

Writing new page titles and meta descriptions for each page might be a bit much for an ecommerce site. But take a look at your top 10-20 pages generating the most organic search traffic and assess the page titles and meta data. 

Are your titles keyword-relevant and under 63 characters? Are you meta descriptions creative, compelling, and under 154 characters. Writing great copy for these small yet significant page attributes has been shown to increase click-through rates, as well as uplift rankings.

6. Audit Your Page Copy

Similar to auditing the page titles and meta descriptions (which are visible in Google's search results), read over the copy populating your top pages. Does the copy reflect the voice of your ecommerce brand? Is it accurate, grammatically correct, and unique? Do you have at least 200 or so words on your key money pages?

7. Evaluate Your Ecommerce Site's Footer

Because footers are site-wide, or on all pages of your site, any links in the footer get special search engine attention.

Not all footers are created equal. For this reason, make sure your site's footer is aligned with your ecommerce SEO strategies. For example, having a section labeled "Most Popular Posts" is a great place to link a few of your best, traffic-generated blog posts. Further, you can link to "Top Products," "Video Reviews," and other linkable SEO assets in your footer.

8. Expand Your Sitemaps

Using a sitemap, or many segmented sitemaps, is essential for ecommerce SEO and ensuring proper crawling and indexing of your key money pages. If you current sitemap only contains a few major pages in your site's navigation, then it's time to expand. Because ecommerce sites often have thousands of pages, try developing segmented sitemaps based on various product categories or brands. There are no rules, but do apply a layer of logic and organization to constructing your sitemaps.

9. Assess Your Social Media Status

If you've been slow to embrace social media in 2015, now is the time to establish a presence on Facebook, Twitter, Google+, Pinterest, Instagram, and LinkedIn (at very least.) These social media platforms can greatly help fuel your ecommerce SEO efforts.

10. Craft a Content Strategy

In addition to being powerful channel for inbound marketing, content marketing is one of the best supplements to ecommerce SEO. First, determine the various types of content that you're capable of creating (i.e. articles, blog posts, video, graphics, etc.) Next, make a list of questions, problems, solutions, and topics that you want to convey in your content. Lastly, create the content and get it published, whether on your ecommerce site, or on another relevant sources (preferably one that gets a lot of traffic.)

Ecommerce SEO Tips for Local Brick-and-Mortars

Ecommerce SEO and selling product online (to wider geographic market) is not limited to big retailers, warehouses, affiliates and drop shippers. There are many ways local brick-and-mortars can capture a share of the greater search market and grow their businesses.

In fact, there are many SEO strategies that local retailers can use to increase their search visibility. While some of the following ideas can be taken in different directions, each tip is designed help brick-and-mortars use ecommerce SEO in a creative and actionable manner.

brick and mortar SEO local ecommerce

It's All About Branding...

The first tip to a thriving ecommerce SEO campaign is to understand that a great deal of success hinges on brand building and cultivating a reputation. From your social media image to the content a business produces, underscoring your efforts with a brand-centric approach is the way to go.

Marco Laterza gets it. This guy built a brand around The Vegan Project and he's monetizing through product sales.

vegan protein powder project youtube brand

Bloggers, related brands, and other web users link to and mention brands (not just websites.) Establish a reputation for something your business offers, and offers well. And make the brand behind your store the foundation to it all.

...and Niche Targeting

Like I mentioned above, establish a reputation for something your business offers well. Think of this as your wheelhouse. Are there any products that your retail store is recognized for? Do you specialize in a select brand or exclusive line?

Take these ideas and try to niche-them-down even further. Ecommerce SEO can be a fierce battlefield, so it's critical to target and optimize for very niche keyword categories. While incubating on which direction to take with this, you may find that you're best off starting with specific products. And perhaps products you know very well.

Go Deep With Product SEO

A local health food store is going to have a difficult time competitively ranking for keywords like "vegan protein powder." However, that same store could stand a better chance with phrases like "sunwarrior warrior blend raw plant-based complete protein powder," (yes, that long-tail phrase does get searched in Google,) Or perhaps, "best plant based protein powder for weight loss."

vegan protein powder reviews 2016

Sure, there are tons of undefined variables that could impact this site's authority and ranking. The idea here is that it can more effective to build, optimize, and share content for specific products and long-tail keywords.

When you search for specific products, Google will often favor popular review posts, videos, and other great forms of content marketing. High-value content that gets social shares, links, and other heavy ranking signals are true assets for SEO.

Construct a Content Strategy

The nice thing about local brick-and-mortar SEO is that these businesses can practice better pacing. What do I mean by that?

The common scenario when investing in an expensive ecommerce SEO program is targeting 1,000+ keywords and swimming in many different seas. This can be effective for authoritative domains and big brands (or retailers who work with the best-rated Atlanta SEO companies. However, for local brick-and-mortars, it's often best to start smaller, and invest quality efforts over volume.

In short, you don't want to spread yourself to thin. Focus on actualizing (a handful of) high-value content strategies (i.e. in-depth product reviews, videos, blogs, etc.) that yield high levels of engagement. Long-form content often wins when it comes to SEO and high page rankings, especially when infused with subtle keyword targeting and social media.

Infusing Keywords & Social Media

The last tip I am going to offer is the icing on the cake. So much so that you might find yourself confidently investing in social media advertising (i.e. promoted Tweets and boosted/sponsored Facebook posts.)

Amazing Grass Protein Superfood Review

Here's an example: let's say the local health food store writes a great product review for Amazing Grass Protein Superfood (a fine product if I might say so myself.) The store tags @Amazing Grass when sharing the review on Facebook. The folks over Amazing Grass love the review so much, they decide to share it with their 98,895 followers.

In just a couple weeks, the review post earns 392 likes, 12 comments, and 25 shares, as well as a few backlinks from other bloggers. And because the health food store's web marketer was SEO-savvy and infused the blog post with keywords around Amazing Grass Protein Superfood Review, the page ranked in the top 3 for that keyword phrase.

Again, this is just an example, but a realistic one that sheds light on the possibility of infusing your content strategies keywords (for SEO) and social media (by earning social signals and backlinks.)

For more information about this topic, check out an article I wrote titled Infusing SEO Into Your Content Marketing Strategies. For best practices on ecommerce SEO, local SEO, and search marketing, check me out on Twitter, Google+, or LinkedIn.

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Ecommerce SEO Articles

7 Powerful Link Building Tips for Ecommerce SEO

An ecommerce site enables you to efficiently sell products to your target market. However you must effectively target and attract your target customers to keep your online store afloat. Although this can be done through many different Internet marketing strategies, search engine optimization (SEO) is one of the most targeted and highly effective methods to market your ecommerce site.

One of the most powerful ecommerce SEO practices that you should be doing is link building. Having a high volume of quality external backlinks coming from various sources around the web (such as articles, web directories, press releases, blog comments, blog posts and other relevant websites) makes your site more popular and thus better ranking in the search results. Hence the industry buzzword "link popularity," with respect to SEO link building.

Link building for ecommerce SEO must be done as naturally as possible. That is, after Google unveiled the 'Penguin' update to its search engine algorithm, no longer are paid link programs or expansive blog networks as effective as they used to be. This is because these link building services are designed to create tons of optimized links (or links with exact keyword phrase anchor text), which is very un-natural and will raise a red flag on your site.

Rather, you should be focusing on link building strategies that generate natural link popularity. Sure, there are still ways you can manually build optimized links for SEO, however you will want to do this moderation.

Below we offer 7 tips that will help you create a sustainable link building strategy for ecommerce SEO:

  1. Have creative category pages: It is important to realize the SEO value of creative, well-optimized category pages. This is because product category pages are often times filled with rich content and relevant internal links (usually pointed to specific products.) Building links to these pages is very powerful SEO. Even more so, focus on making your category pages extremely valuable for consumers. Provide information, offers, deals and specials as clearly as possible. This will compel other users on the web to link to your category pages in an effort to spread the goodness your ecommerce site has to offer.
     
  2. Start an External Blog: Creating an external blog (a blog that is on a separate domain from your ecommerce site) will give you optimum flexibility in publishing content and building links. We suggest starting a blog that is highly focused on a certain aspect of your ecommerce store. So if you sell outdoor apparel and equipment, perhaps create a blog all about outdoor gear. Here you can write blog posts that highlight certain products you have to offer. Within the content of your blog posts you can build links back to your ecommerce site.

     
  3. Offer contests and special promotions: Contests and promotions are a great way to attract the interests of your target audience. Most effectively paired with social media marketing strategies, contests, sweepstakes, polls, and promos generate buzz and popularity about your ecommerce store. As a result, people will be apt to link to your site to share the fun with all of their friends.
     
  4. Take photos and create image galleries: Beautiful pictures are visually stimulating and they make even a passive customer active. Use photos that are large and that have high resolution. It is recommended that photos are professionally taken for the best results. Create mini-galleries on product pages to really capture the allure of customers. Additionally, image galleries are great form of link bait. When you have a robust product page filled with quality images, the potential to attain links back to your site is greatly enhanced.
     
  5. Write and publish articles and press releases: When you have something newsworthy going on, such as a new brand of products being offered on your ecommerce site, publish a press release about it. Take advantage of the power of content, for both marketing and link building. It is important that anything you publish is of great quality, value, and relevancy. On many publishing platforms, you are allowed to add links in the content. This is your opportunity to build an optimized link back to your ecommerce site. Just be sure to do this ethically, and use only relevant anchor text that reflects the topic of the article or press release.
     
  6. Create product video highlights: Video is becoming huge for search engine optimization, especially for ecommerce SEO. Creating videos that highlight the features of products is a great way to both earn and build links. You can earn links by offering informative videos that people will want to link to. You can also build a link to your ecommerce site or product page in the video's description on YouTube. Develop a YouTube channel for your ecommerce site and start creating videos of some of your highest margin products.

     
  7. Offer resources, tools, info and/or freebies: Whether you create product pages with tools and information on sizing and specification, or offer free incentives and add-ons for purchases, the name of the game here incentivize. When you create incentivizing offers, your customers are likely to share the goods by linking to your site. Make your incentives unique and be creative with how you pitch them to your customers. Again, social media is an effective tool to use for strategies like these.

There are tons more link building strategies for ecommerce SEO. One platform we have to mention is Pinterest. Here you can pin your product images to you 'pin board' where other viewers can see them. Not only does this build a link back to your product page, but gives your product additional exposure on the web.

Link building for ecommerce SEO demands creativity and responsibility. Be responsible and ethical in how you link, as well as creative in capturing the attention and interests of your target market.

 

This article written by Tyler Tafelsky, one of our Ecommerce SEO Specialists here at ClickCentric SEO.

Visit Tyler on Google+

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5 Key Elements for Optimizing Ecommerce Product Pages

In today's digital marketing age, your ecommerce website needs to be visible on the search engine results to sustain profitable success. Whether through organic search engine optimization (SEO), Pay Per Click (PPC) advertising, or both, the exposure of your ecommerce site is critical for its survival.

Attaining a top search engine ranking is one of the most powerful and cost-efficient sources of Internet traffic. For ecommerce SEO, your product pages are the ideal channels to focus your efforts. Product pages are the direct path for online shoppers to turn into paying customers, because product pages serve as effective landing pages for SEO.

Additionally, search engine users are becoming smarter and use detailed, product-specific search phrases (or long-tail keywords) to find what they are looking for.

Keyword Research is Imperative for Success

In this article, we will cover 5 effective ways in which you enhance the SEO potential of your ecommerce site's product pages. But before we dive into the methodologies, we must underscore the significance of keyword research and targeting. It is very important to conduct research and know precisely the keyword phrases your target market is searching. The Google Keyword Tool is a good place to start. Below are some considerations while conducting keyword research for ecommerce SEO.

  • Are searchers referencing the brand and model names?
  • Are searchers including specific model or part numbers?
  • Are searchers using a combination of the latter elements?

It is also very important to know the motives behind a consumer who is using plural versus singular search terms. In most cases, plural use of keywords will typically imply that the consumer is shopping around and will be purchasing in the near future, whereas singular will often mean the consumer is looking to buy more immediately.

Once you have a good idea of the precise keyword phrase that matches up with the corresponding product page on your ecommerce site, you can begin to optimize specific aspects of the page's content. Let's say we have performed some keyword research for our online store that sells running footwear. The product page we want to optimize is for "men's New Balance shoes", specifically the "730 model." We have determined that our primary keyword target that consumers are searching is "New Balance 730 mens."

Page Title

It is critical to include the primary keyword target in the page title for SEO. The page title is one of the greatest factors in establishing keyword relevancy of the page, and it shows up the Google search results as the main headline and link. For this reason, it is important to not only include the keyword target, but write it in such a way that searcher will want to click your listing.

A solid page title will lead with the keyword target or mention it as early as possible. In our example above, we can make this happen by writing the title as such "New Balance 730 Men's Shoes." We can also include the words "Buy" or "For Sale" to capture some keyword variations.

Meta Description

The Meta description appears just below the page title in the Google search results, and is an area to capture the interests of consumers. Here you'll want to get creative and motivate your audience to click your listing with some sort of incentive.

It is, however, very important to include the keyword target in the Meta description as well. Effective descriptions will include one or two variations of the keyword target, but keep in mind that most search engine cut the description off at 160 characters, so keep it concise.

Visible Page Copy

There a number of elements you will want to take into consideration for the visible copy of the product page. This copy is commonly the "product description" and will include information about the product. The organization of the content is the SEO difference maker.

Use a H1 tag whenever possible as the header or title of the product description, and always use the same keyword structure you used in the page title, or a close variation. Within the description, mention the keyword at least once, along with any variations that seem appropriate. If possible, use strong tags to make the keyword bold. This will further enhance the SEO value of the product page.

To take the page copy one-step further, implement a tab format for your product pages to bring more content onto the page, while keep it organized and clean to the eye.

Image "Alt" Tags

The "Alt" tag in images refers to "alternative" text, in the instance that a user's browser is incompatible with your website. This is rarely the case, yet the Alt tag is stilled crawled by search engine spiders and is taken into consideration for SEO purposes.

In the page's back-end or HTML code, always write a keyword optimize Alt tag, but keep it respective to what the image represents. For ecommerce product pages, this is pretty simple because the keyword almost always resembles the image. A good Alt tag for our shoe store example would be "New Balance 730 Mens Shoes White/Green"

Video Optimization

The last element to optimizing your product page is by use of video. Video is a huge selling point that greatly contributes to more sales conversions. If you have a top selling product, create a video highlight of that product. Strong, well-optimized ecommerce stores will have comprehensive YouTube channels that showcase their top products.

Although this is not our primary focus in this article, a YouTube channel is good food for thought for a long-term ecommerce SEO strategy, for video is becoming highly popular in the search results. When optimizing your videos, be sure to save the video files with respect to your keyword targets. Similar to image Alt tags, this is pretty straight-forward because the product video typically coincides directly with the keyword.

It is also wise to include keyword relevant tags and descriptions while uploading your video. This will maximize the SEO potential of your product pages as well as the conversion potential when users land on your page.

Final Thoughts for Ecommerce SEO

It is also very beneficial for ecommerce sites to encourage reviews. It is best to request reviews after the checkout phase or with a follow-up email. Independent reviews are strong indicators of a credible ecommerce site. In addition, reviews offer free, user-generated content which adds greater SEO value to your product pages, especially when customers make use of keywords in the their review.

Apply these strategies for product page ecommerce SEO, and start seeing your online store in the top search engine listings for the inventory that offers the greatest margins.

 

This article written by Tyler Tafelsky, one of our Ecommerce SEO Specialists here at ClickCentric SEO.

Visit Tyler on Google+

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Redefining the Best Ecommerce SEO Company

Here at Click Centric SEO, we're focused on shaping what defines the "best ecommerce SEO company". That query is actually a popular keyword phrase that is searched in Google (most likely from ecommerce stores and other ecommerce SEO companies checking their rankings.) Let us be honest: we're really interested being the best SEO company for ecommerce sites.best ecommerce seo company redefined

In actualization of our core competencies here at Click Centric SEO, we've defined the ideal SEO program for ecommerce sites. It's a cohesive blend of technical SEO, website optimization, backlink building, and social media marketing.

Technical SEO

Technical SEO centers on the nuts and bolts of your ecommerce site - HTML coding, scripts, Schema, etc. While there are many approaches to technical SEO for ecommerce sites, there are a few primary areas worth mentioning.

One of which is renaming URLs to be keyword relevant (and 301 redirecting the old URLs to the new). Instead of sloppy URLs like /product-id=321/, it would be more advantageous for SEO to have URLs that read something like vintage-cycling-jerseys (or whatever the keyword targets for each page page.)best ecommerce seo audit company

Schema is also vital component of technical SEO that's becoming increasingly important, especially for competitive ecommerce SEO landscapes. Schema is dedicated sub-set of HTML markup that is used to define certain pieces of content on a page.

There are various tags that tell search engines what a

 page is all about (i.e. Brand, Product, etc.) as well as what specific parts of content are on those pages (i.e. Price, Units in Stock, etc.)

Schema can give your ecommerce SEO program a significant advantage over your competitors. Although Schema has been active for a couple years now, most ecommerce SEO's have yet to leverage Schema. In an effort to be the best one of the best SEO providers in the business, we value Schema and technical SEO a key components to our ecommerce SEO services.

Website Optimization

Website optimization is similar to technical SEO in that the central focus is to improve the performance of your site from a technical and usability perspective. Website optimization is best defined as strategic mix of techniques to:

website optimization

  • "optimize" the content of your website to ensure it's unique, keyword relevant, compelling and speaks the voice of your brand
  • improve site load speed and how fast your pages render (load speed can actually correlate to better rankings)
  • enhance the usability and blueprints to your site's navigation
  • integrate a conversion rate optimization (CRO) strategy and intelligent use of call-to-actions (CTA's)

In short, website optimization is the foundation to actualize the fullest potential investing with ecommerce SEO. Without the latter pillars deeply rooted into your website, the other SEO components will have limited potential.

Link Building

As the powerhouse to any SEO program, links that come from social profiles, blogs, websites, directories, etc. (and direct to your website) are like votes of credibility and popularity. Earning and building links from authoritative and relevant sources can drastically increase your domain's authority. In other words, domain authority and backlinks improve your ecommerce site's potential to rank in Google.)

ecommerce seo backlink

Additionally, the link anchor text can also impact keyword relevancy. See the example above of a "keyword-optimized backlink" that intentionally use keywords in the anchor text. While some keyword-optimized anchor text is good for ecommerce SEO and improving rankings, it's vital to ensure a natural balance of links - in terms of the source and the anchor text of those links.

A natural looking backlink profile for ecommerce website would include links from various sources (i.e. articles, review sites, blogs, press releases, web directories, etc.) Further, creating a natural backlink profile uses variety of anchor text (i.e. www.DomainName.com, (Brand Name), Click Here, (Product Name), Website, etc.)

Social Media Marketing

Social media marketing has profound influence on SEO, and as a result, it's an integral component to us becoming the best ecommerce SEO company. Social signals (shares, likes, tweets, pins, +1's, etc.) are like backlinks in how they function to attribute quality content that may be worthy of increased search engine rankings.

The social media marketing of our SEO company focuses on the following action items.social media for ecommerce seo companies

1. Optimize your brand's social profiles - establishing, claiming, and/or verifying your Google+, Twitter, LinkedIn, YouTube, Facebook, and Pinterest is the starting place to organizing your social media presence.

2. Follow influencers - sharing great content ultimately contributes to your popularity and growth. We can help by fully managing or consulting your team with strategies on how to go about connecting with other influential people, brands, and organizations.

3. Establish various content sources - pinpoint several websites and blogs to pick great articles worth sharing. Ideally, the blog on your ecommerce site will the strongest asset for an SEO-driven social media strategy.

4. Create a social media posting schedule - In addition to defining how many posts to do in a week, try to cap your daily posts at 2-3. At minimum, shoot for 2-3 per week on each social platform.

The best ecommerce site SEO company can help your business achieve these objectives by providing done-for-you ecommerce SEO services or consulting programs. At Click Centric SEO, we offer both of these options to improve your social media and ecommerce SEO efforts.

Actualize Your Ecommerce SEO Strategy

If you're interested in help increasing your brand's search engine exposure, then learn more about working with our experts at Click Centric SEO and contact us. We can help you actualize your ecommerce SEO strategy for sustainable rankings that generate results.

 

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3 FAQ's About Social Media's Impact on SEO & Web Presence Optimization

Social media is an integral component of SEO and web presence optimization. Not only do some social media platforms have a direct impact on search engine exposure, but social media is essential to develop a cohesive and unified web presence.

web presence optimization social search

Below are three common questions that I get asked regarding social marketing and it's impact on SEO. I will answer each question to the best of my professional knowledge and supported by my research based on the best practice of SEO and web presence optimization.

1. What are the Best Social Media Networks for SEO?

It's important to understand that social media can influence SEO in few different ways. Social media profiles and posts (e.g. Google+ pages, Pin boards, or Tweets) can appear in the organic search results. Although this might not seem like SEO, this content is indeed appearing in Google's results which can benefit a brand's search engine exposure.

From this perspective, almost all social media networks can influence a brand's search engine exposure. Pinterest pin boards, Facebook profile pages, Tweets and Twitter accounts, LinkedIn profiles, Google+ posts and profiles - all of these social media elements can get ranked in the organic search results. This would emphasize the art of web presence optimization.

Conversely, social activity can help promote optimized webpages via links (which is a more common and traditional perspective of how social activity can impact SEO.) For instance, a link from a popular Tweet can help increase the rankings of its destination URL. Similar, a Google+ profile can link to a great article. As a result, the article may obtain better rankings in Google.

With respect to the latter approach, only a few social platforms offer link value for SEO. I touch on this subject in the next question below.

2. Do Links from Social Sites Influence Keyword Rankings?

For most social media platforms, outbound links do not have a high degree of SEO value. An example of this is Facebook. Virtually all links deriving from Facebook are no-follow links and carry little to no weight for SEO. The core purpose of Facebook for you online marketing efforts should emphasize inbound marketing and web presence optimization. That is, marketing on Facebook should focus on building recognition in your brand and steering direct traffic to your content.

However, Google+ and Twitter are two common platforms that can offer SEO link value. Google+ profile links are in fact do-follow and many SEO experts have claimed to have seen increases in keyword ranking after implementing links to their pages from their Google+ profiles.

Additionally, Twitter links (especially when Tweets get re-Tweeted) can offer value for SEO. It's important to keep in mind that these platforms should be more focused on web presence optimization, and not SEO link building. This will only diminish the integrity of your business and brand.

3. What's More Important: Search Optimization or Social Marketing?

Both SEO and social media are drastically changing. In short, these mediums are merging into a more unified effort called web presence optimization. That is to say SEO and social media marketing is a holistic strategy, and neither SEO nor social marketing holds greater value. Rather, both of these mediums should be embraced for the best results.

Just do a little research on Google's Search plus Your World. This is a clear indication that search is coinciding with social. As a result, your brand should focus on a blended campaign that emphasizes web presence optimization, a combination of social engagement and search marketing.

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