The Best Ecommerce SEO Strategy: Produce Content About "It"
There's countless online marketers and SEO enthusiasts trying to reveal the best ecommerce SEO strategy. Well, my friend, I know what that SEO strategy is. And I will share it with you.
First, you must know precisely what "it" is. From dry SEO perspective, "it" is simply your keyword target. But from an ecommerce perspective, "it" is most likely a product or brand that your online store offers.
"It" is what you want to rank for in the organic search results. To prove your website is worthy of such top rankings, you must produce quality content about "it."
Defining the Best Content to Showcase "It"
That doesn't necessarily mean write one of those keyword-stuffed "doorway" pages that are specifically designed for SEO. We don't want any of that content, and neither do your visitors.
Instead, you have to get creative and determine the best forms of content to showcase "it."
The idea is produce content that offers value, insight, education, and/or enlightenment for your target audience.
In short, you need to create valuable and meaningful content that is socially liked, appreciated, and shared throughout the web.
Yes, this purpose for this content is for real people (and not just the search engines.) Envision the outcome of your brilliant content as something super interesting that goes seriously viral. So long as your content is somewhat optimized for search (withholds some degree of keyword relevancy,) the social authority it earns will make it rank naturally in the search results.
So what are some the best forms of content for your ecommerce SEO (content marketing) strategy?
- Articles and Blog Posts - Writing insightful articles and blog posts is easily done in house. What's nice is that these forms of text-based content can be on the same website or domain, making it easy for readers to browse around your ecommerce store after taking-in your wonderful post.
- Videos - Producing videos are a great way to engage your audience. Some of the best videos for an ecommerce SEO strategy are product reviews and highlights. Seek to educate your audience and they'll trust you more as a store to buy from.
- Images and Graphics - A very easy form of content to produce (especially if you have a graphic designer on hand) are images and graphics. They are also very engaging and can instill all kinds of emotions in your audience. Infographics are also cool, but require a lot more planning.
Why Content Marketing is the Best SEO Strategy for Ecommerce
Proving you know a lot about "it" shapes the level of credibility, trust, and value your audience sees in your ecommerce brand. For ecommerce SEO, producing and sharing content about "it" makes your website more relevant on "it."
If your content is widely accepted and goes socially viral, your potential for search exposure will be much greater for keywords about "it"
This whole ecommerce SEO strategy is purely a content marketing strategy. The fact of the matter is, content marketing can help your ecommerce band in multiple ways.
From brand building and public relations to inbound marketing and SEO, the advantages are vast when you produce and share superb content. The underlying focus is to ensure that your content marketing as a very clear and well-defined purpose.
About the Author
Tyler Tafelsky has over five years of experience as an organic SEO expert. Tyler is highly engaged in social media and content marketing, and advocates these channels as essential components for SEO. You can learn more by connecting with Tyler on Google+, or following Tyler on Twitter.