5 Creative SEO Link Building (and Earning) Tips for Ecommerce Sites
For any ecommerce SEO strategy, building and earning links is essential to earn top keyword rankings.
Without an arsenal of blogs and link building resources, it's not easy to generate link popularity for your ecommerce site.
It's time to get your creative juices flowing and start brainstorming ways to naturally earn links back to your website.
Below are five creative link building (and earning) tips to empower your off-page ecommerce SEO strategy.
1. Construct a Creative Content Marketing Strategy
The best way to naturally earn quality links back to your ecommerce site is content marketing. That is, produce, publish, and promote brilliant content that earns the favor of your audience. Content that earns social favor will typically garner a natural influx of links.
Be creative in the content you produce and share. Product profiles and reviews are an ideal form of link bait for ecommerce SEO. And beyond write-ups and blogs post, a short video or insightful graphic can be the most engaging form of content.
Parallel to creating content that's creative and compelling, ensuring that your content gets exposure is equally as important. Social media plays a pivotal role in getting your content in front of the right people.
2. Be as Social as Possible
Having a strong social media presence can help maximize your content marketing and link earning potential.
In short, the more people who engage with your content, the more likely your content will be shared and linked-to.
Three of the most powerful social media platforms for ecommerce SEO are Google+, Facebook, and Twitter. Not only do these platforms facilitate sharing and link earning potential, but the likes, tweets, and +1's (social signals) that are earned can help increase the content's ranking potential.
Social media is a powerful tool that should be used in conjunction with SEO and link building. If your ecommerce brand is fresh on the social scene, start reaching out and connecting with various communities. You can leverage Facebook's ad platform to rack-up more likes to your page, or create an organic social media strategy to help grow your following. Although the gratification will not be instantaneous, the long-term rewards of building social authority can indeed help your overall SEO strategy.
3. Incentivize with Contests & Giveaways
An amazing way for your ecommerce brand to get popular is to put on a contest or sweepstakes giveaway that draws the attention of your target audience. Again social media can help immensely in promoting such offers. And once known to your audience, a contest can help garner links back to your website.
Beyond a link earning context, be sure that participants opt-in to the contest via email, social media platform (by "liking" or "following" your page,) or both. This way you can take advantage of growing your contact list for future ecommerce marketing efforts.
4. Produce Link Bait-able Content
Link bait is purely awesome content that people like, and link to. Similar to constructing a creative content marketing strategy, think of publishing something super inspiring that instills that 'ah ha' moment in your audience.
Some of the most link bait-able forms of content are:
- Product reviews and feature profiles (especially in the form of video)
- Infographics that are very relevant (and fun) for your target audience
- Unbiased, customer-generated reviews on product pages
- How-to articles and blog posts for self-enhancement
- Interactive applications and games
- Coupons, deals, and other creative buying incentives
5. Use Link Anchor Text Creatively
Although link earning is the best way to establish greater off-page authority for SEO, manual link building is still an effective practice. However after Google's Penguin attack on over-optimized anchor text, it's now important to diversify anchor text to appear more natural.
Mix it up and be creative with your link anchor text. Choose descriptive anchor text (over "generic anchor text") for your links, and be empathetic from the perspective of your readers. Of course some degree of keyword relevancy is important for SEO; however, be well-balanced and avoid using exact phrase match anchor text more than 30-40% of the time.
About the Author
Tyler Tafelsky offers over five years of experience in the organic SEO profession. He is an ecommerce SEO specialist here at Click Centric SEO and offers expertise in strategy development, content creation, and consulting programs. You can email him directly at Tyler(at)clickcentricseo.com or Follow him on Twitter.