[Infographic:] On-page SEO for Ecommerce Sites
There's no two ways about it: SEO for ecommerce sites is a challenge.
With (literally) thousands of pages to tend to, it takes a lot of resources to check off all the on-page SEO boxes that Google looks for.
Fortunately, you can get more traffic to your product and category pages by implementing these simple on-page SEO "hacks" courtesy of Backlinko.
While all of these SEO tips apply to ecommerce sites, here are the four strategies that can get you the most traffic in the shortest period of time:
1. Add modifiers to title tags: A common mistake that I see ecommerce sites make is to use short title tags. There's a large percentage of searchers who use long tail keywords, like "best blue widget", "cheap blue widgets", or "brand blue widgets". By adding these modifiers before and after your target keywords you can potentially wrangle in more search traffic.
2. Speed up your page loading speed: A study by Amazon found that they lost 1% in sales for every 100 miliseconds of site speed loading time. If you run an ecommerce site you literally can't afford to have a slow website. One of the fastest ways to boost site speed loading time is to switch over to a better hosting plan. It's usually more expensive, but the ROI is typically positive over the long-term.
3. Post long content: Google loves giving their users pages with lots and lots of content. Unfortunately, most product pages are fairly thin in the content department (mostly due to the sheer number of pages ecommerce sites tend to have). One way to get around this is to identify your top 5-10 pages that you'd like to get more traffic to. Then add more details and information about the product on those pages.
4. Lower your bounce rate: A bounce doesn't just represent a lost sale: it may also mean decreased visibility in Google search. One site way to reduce your bounce rate is to add multiple "related products" sliders. This is a technique Zappos employs on their product pages:
This can also boost page views and time on site: two important user-interaction signals for SEO. Stay tuned for more ecommerce SEO best practices.