Optimize Your Ecommerce Marketing Efforts
Virtually all ecommerce sites rely on a blend of online marketing and advertising to capture more customers. Nowadays it's becoming even more challenging, for the competition has become very intense and simply establishing a good ecommerce website will not guarantee its success.
In essence, ecommerce marketers must be creative and strategic to earn an edge over big competitors. There are several strategies that will help to ensure your ecommerce website attracts quality traffic that is more prone to convert.
Below we share three of the most powerful strategies to help optimize your ecommerce marketing efforts
- Offer incentives: Most online shoppers are thrifty in that they often seek the products with the best prices. In short, the average customer will buy from an ecommerce website that has a good deal. It is thus important to employ such marketing efforts creatively without investing a great deal of ad dollars. If you want to offer incentives without breaking your bank, consider leveraging second tier products as promotional pieces. Typically offering incentives and promotions of Incentives not only encourage customers to buy, but they also ensure that your customers return as well as recommend you to others. Email and social media marketing for ecommerce sites is a great way to promote incentives to both new and existing customers, depending on the nature of the campaign.
- 2) Take advantage of social media: Social networking sites, video sharing sites and other social media platforms have taken the Internet by storm. There is immense value in using social media to leverage and manage customer loyalty for increased brand awareness and website promotion. Social media brings you greater conversion potential since you will be getting targeted web traffic for minimal investment. This is mostly because only those individuals who know what you are offering will end up on your website. Social media is also advantageous in that it allows you to get valuable feedback from customers as well as engage and interact with customers on a personal level. The trick is post only valuable, unique content on your Twitter, Facebook, Google+, and/or Pinterest accounts. The content of your social posts should be engaging and interesting, and more times often than not, encourage users to take action. You could make games and contests to get more people to engage with your ecommerce site. You could also attract new customers by offering an irresistible offer or coupon. Be proactive and engaging and this will motivate your fans, followers, and subscribers to spread your brand image through sharing and the likes.
- Optimize marketing for mobile: More and more people are using the Internet on mobile devices. In fact, statistics show that up to 79% of U.S. customers use a smartphone to compare prices, locate retailers, find product information, and make online purchases. There is also a significant number of people who are using other mobile devices like PDAs and tablets for shopping. Take advantage of this by ensuring key pages of your ecommerce websites are mobile-friendly. In some cases a custom mobile application could be the best investment for ecommerce marketing. It is also important to ensure that the checkout process from mobile devices is secure and straightforward. When making a mobile-friendly ecommerce store, ensure that the platform has such exclusive mobile features like mobile store promotions via emails, check-ins, SMS offers, and GPS localization. Mobile website optimization is a critical consideration for ecommerce sites, and it's becoming even more important as mobile becomes even more popular.
The competition in ecommerce marketing is growing to be more intense year by year. Not only is it difficult to pursue ecommerce SEO and other forms of search engine marketing, but simply establishing a web presence and solid customer bases is a challenge in itself. Before you unleash you ecommerce site or web marketing campaign, be sure to have a sound ecommerce strategy in place.
This article written by Tyler Tafelsky, one of our Ecommerce SEO Specialists here at ClickCentric SEO.