How Click Centric SEO Redefines Its Ecommerce SEO Services
There's no doubt that the SEO playing field is drastically evolving. This stems into many facets of SEO, spanning from local SEO to ecommerce SEO.
As a result, here at Click Centric SEO we are mindful of these changes, and we set out to ensure our ecommerce SEO services adapt to the changing standards of organic search.
So how exactly do we redefine our ecommerce SEO services?
In short, our ecommerce SEO programs run parallel to what Google wants in quality, high ranking websites. That is natural authority that derives from the following elements:
- a quality ecommerce site that offers valuable content, intuitive structure, and rich user engagement.
- a socially active brand that is present on primary social media networks like Google+, Facebook, Twitter, Pinterest, etc.
- a natural backlink portfolio composed of diverse and relevant links from various sources.
While the first element focuses on on-page SEO, web design and development, the latter two elements are primarily off-page focused. And that balance of 1/3 on-page, 2/3 off-page is quite similar to how Google and other search engines value websites and their rankings.
On-Page Ecommerce SEO Services: Laying the Foundation
More than 'keyword optimizing' the content of a website, thorough on-page SEO for ecommerce sites must focus on offering a rich user experience. This includes:
- presenting a clean, attractive, and well-branded design.
- providing an intuitive and easy-to-use navigation.
- showcasing rich content like hi-res product images and videos.
- scribing unique and awesome page copy that's both keyword relevant and resonates the brand's tone.
In essence, the objective behind the on-page element of an ecommerce SEO campaign is what gives users what they want. So beyond SEO, much of the on-page element centers on CRO (or "Conversion Rate Optimization.") This entails ongoing testing and optimization of the latter components that make up on-page SEO for ecommerce sites.
Off-Page Ecommerce SEO Services: Getting Social
Social media is an up-and-coming element that's growing in importance for SEO. This is particularly the case for ecommerce SEO, because online stores must focus their efforts on branding and establishing a good reputation on the web.
A strong and authoritative reputation is often earned via social media, and such online recognition and social credibility can transcribe to greater performance in Google search. More shares on Facebook, re-tweets on Twitter, pins on Pinterest, and +1's on Google+ - all of these social signals empower a brand's SEO potential.
So when it comes to offering ecommerce SEO services, getting social is a must. Here at Click Centric SEO, we go through a basic checklist to determine if an ecommerce client (or prospect if they're still in the assessment phase of our process) has active accounts on Facebook, Twitter, Pinterest, and Google+. We then assess the strength of their following and how to best leverage their social media presence to benefit SEO.
Off-Page Ecommerce SEO Services: Building Authority
If you know a thing or two about SEO, then you probably understand the importance of backlinks (that is, the links pointing to a website from external sources.) In short, backlinks are the bee's knees to building authority and growing a website's ranking in search.
In an effort to ensure the quality of its results, Google has severely cracked-down on the practices of link building. Now, having a very natural looking backlink portfolio is crucial to minimize risks of over-optimization penalties. In short, a natural backlink portfolio consists of link sources that are highly relevant to the topic or ecommerce brand. Additionally, link diversity is key. In addition to a balanced blend of text-based links that use a different form of anchor text, image links, blogroll links, directory listing links, and social links all ensure that a backlink portfolio appears perfectly natural through the eyes of Google.
At Click Centric SEO, we stay well abreast Google crack-down efforts and algorithm updates, and we tailor our ecommerce SEO services accordingly. We understand that achieving SEO goals (and sustaining them) center on building a strong brand, not just a handful of links. So when you work with us in creating an ecommerce SEO strategy, we mindfully tailor our services to achieve sustainable results for your online store.
Receive a free SEO assessment, and contact us today to learn more.