7 SEO Tips to Deliver Greater Value to Your Website Visitors
Having a successful website that provides a great amount of value isn't as hard as many people think. There are plenty of ways to attract new audiences and hold their attention; it just takes some time and effort. Another big part of having a site that is successful is making sure it is optimized as best as it can be for search engines. Now SEO isn't the easiest thing to do, but once you are ranked high in SERPs, you will see much more traffic and it will have been all worth it. So to help you out, we are going to take a look at 7 tips that will not only increase the overall value of your site, but also help you get ranked higher.
Use a Great Navigation Structure
The spiders that search engines sent to crawl through our sites rely on our overallnavigation to be able to index everything properly, so when there isn't a good navigation system put in place, we risk our pages getting ranked incorrectly.
Unfortunately, there are millions of sites out there that have pages that aren't connected to their site or may have accidentally placed a broken link, making it impossible for spiders to crawl and index them. We can ensure this doesn't happen to us by creating a great navigation structure and also including a site map. Once your navigation is complete, you should run an audit on your site to ensure that spiders are able to easily access all of your content.
Navigation also helps people find the content they are looking for. It helps to decrease your bounce rates, increase conversion rates, and gives them a much better experience in the end.
Ensure Fast Loading Times
Having a fast website is very important due to the fact that so many people use their phones and other devices to load up websites. This means that their internet connection could be running much slower than the average person on a regular computer. If they start to see that the site is taking way too long to load, you can expect them to just leave and find another site that is more reliable. Search engines are starting to take this seriously as well and have implemented load times in their algorithms, so if your site is slow, you are going to get punished for it. As much as possible, stay away from cheap web hosts and optimize your images to help make your site load faster.
Add Social Media Aspects to Your Site
Don't forget to add social media into your site. You can have your own social media profiles, add social media widgets to your content, or anything else you may want. It's important to have these types of things on your site because social media is such a big aspect of our everyday lives, that people now expect to be able to like and share content directly from your site. The shares and likes that you get are all counted by search engines, so the more interactions you get, the better you will be ranked.
Create a Community
Let people talk to each other! It doesn't matter what type of site you have, you should allow people to comment on your content, have a forum, or allow reviews on products & services. By having these things, you are letting people create their own personal connections to the site, which will help you have steady traffic and more conversions. If people are able to read product reviews from other customers they will see that they have had a good experience, trust your website much more and buy your stuff. If you are just trying to have people subscribe to a blog, allowing people to express themselves will create a much more welcoming atmosphere and will convince them to sign up. Search engines will also look highly on sites that allow these types of interactions because the site is always being updated, and they provide more value and a better experience.
Use Plenty of Internal Links to Connect Relevant Content
A great way to keep people on your site and engaged with your content is if you use internal links to help them find other pieces of content they would be interested in. If they know that your site has more content available that they like, then they are more likely to be converted once they gain more trust in your site. If you use relevant anchor texts, implementing an internal link strategy can be quite easy and will help with your bounce rates, overall navigation, and conversion rates.
Implement More Multimedia
Using videos, images, and audio in our sites is a must because of how popular they have become over the last decade. People would much rather interact with a website full of multimedia than just sit there and read an endless amount of text, so give them what they want. Search engines also understand how important multimedia is to a website, so they have started to index them and rank them very high based on their success. So, if you can come up with a great video, you can expect some good results.
Use Call to Action Buttons and Other Techniques to Increase Your Conversion Rates
It's important to always have your ultimate goal in mind when changing your site around. If you have an online business, then you are probably looking for more sales, while a blog would be looking to have people subscribe. Either way, both need to have strategies implemented to help new visitors become converted. You can use call to action buttons, catch people's attention by using contrast effects, or any other technique you feel would work best for your site.
The important part is that you use these techniques to make your site more appealing to your viewers, which will keep them on the site much longer. Since they are interacting more with your site once they start to be converted, you can expect that search engines will start to increase your authority.