A New Form of Authority That's Leveling the Ecommerce SEO Playing Field
For virtually any product-related keyword search, the Google results are overwhelmed with authoritative competitors. This makes it nearly impossible for small retailers to take-on a successful ecommerce SEO strategy.
The good news for small online retailers is that the rules of ecommerce SEO are changing. In a nutshell, Google+ is helping to level the playing field. How, you might ask?
In essence, the social connections you create on Google+ can directly impact the search results the individuals who have you in their circles. For an ecommerce brand, social authority via Google+ correlates directly to SEO performance.
How Social Authority Influences SEO
The major shifts occurring in the SEO realm stem from Google's Search plus Your World. This is designed to deliver more personalized search results that correspond to users' social connects and activity.
From a big picture perspective, Search plus Your World is a quality control measure to deliver better and more relevant search results, all while reeling-in more people into its social media platform.
Search plus Your World is the basis for which social authority impacts organic SEO and search. The fact of the matter is, building more followers on Google+ can result to better visibility in Google search. Below is an example of how this works.
In one of my Google+ circles I have an online retailer called ProSwimwear. This ecommerce store sells a wide range of gear and apparel for swimming and triathlon. While I was searching Google for "compression clothing" I was shown a Google+ post by ProSwimwear in #6 spot.
Because I have ProSwimwear in my Google+ circles, and because my keyword search was very relevant to ProSwimwear's post, Google displayed their post in my personalized. search results. Also notice how this listing is very pronounced and includes an image rich snippet.
The online retailers that get on Google+ sooner than their competitors can earn a big advantage for their ecommerce SEO campaign. Because Google+ is still in its early stages of growth, the brands that start establishing a loyal following can earn greater authority for SEO later on.
About the Author:
Tyler Tafelsky is an ecommerce SEO expert at Click Centric SEO. Tyler offers over five years of experience in the organic SEO profession and works with clients on local and national level. You can connect with Tyler on Twitter or Googe Plus.