Create Your Ecommerce Pay Per Click Strategy
At ClickCentric SEO, we create powerful ecommerce PPC strategies for our clients. Our ecommerce Pay Per Click advertisers can assess your online store and help you develop the ideal ecommerce PPC strategy that suits your goals and budget. Start building your ecommerce PPC strategy today and start realizing a greater influx of search engine traffic. Learn more about aspects of our ecommerce PPC strategies below, or contact us for more information.
Leveraging Ecommerce PPC Tools in Google AdWords
Most experts in ecommerce PPC advertising are also masters of using Google AdWords. Roughly 70% of all Internet search engine use takes place on Google. As a result, Google AdWords is both the most popular and profitable advertising platform for ecommerce PPC advertisers.
Understanding the nuts and bolts of Google AdWords reveals several opportunities for online advertising. Leveraging the tools of Google AdWords is the foundation to our ecommerce PPC services.
We utilize a wide range of Pay Per Click advertising models as well as unique ad extensions. Some of the tools we use for our ecommerce SEO strategies include:
- Google Display Network (GDN)
- Google Ad Extensions & SiteLinks
- Ecommerce Re-Marketing
- Local Campaign Targeting
- Google +1 Integration
Every ecommerce PPC strategy is unique. We'll can help you tailor an effective approach that drives profitable returns. Our ecommerce Pay Per Click advertisers can help with strategy development and consulting, as well as campaign creation and ongoing management.
SEO & PPC Ecommerce Strategy Integration
Some of greatest ecommerce marketing strategies stem from the synergy of combining Pay Per Click advertising and search engine optimization. In many cases, we use ecommerce PPC advertising as a tool for organic SEO. Pay Per Click for ecommerce sites is a great way to "test the waters," or see what keywords provide the most profitable conversion rates.
Once we determine the best converting keywords via PPC, we can then focus more effort in optimizing the website for those keywords via ecommerce search engine optimization. As a result, our team of experts can develop a highly effective ecommerce Internet marketing strategy that captures quality, lead-driven visitors.
Ecommerce PPC Testing and Analysis
Almost any strategy for ecommerce PPC involves testing, analysis, and ongoing refinement. Some Pay Per Click accounts for ecommerce stores are vast with thousands of products. This often requires consistent management and performance monitoring. In addition, the depth and complexity of ecommerce PPC further underscores the importance of having a sound strategy.
Some of the more analytical components of building an ecommerce PPC strategy will include ad copy and landing page split testing. Our copywriters will produce multiple variations of creative ad copy, and we'll test select ads with certain land page designs. Some of the slightest variations in design, content, and positioning can go a long way. For this reason, testing and analysis is critical to building a successful PPC campaign for ecommerce.
Ecommerce Bid Management Strategies
Bid management is a big deal in ecommerce PPC. It's important to understand the intricacies of exact, phrase, and broad match keyword bidding, as well as advanced bidding strategies like modified broad match. Intelligent application of bid management strategies is integral for successful PPC campaigns, especially for ecommerce sites. In addition to using the proper keyword matching strategy, finding a happy medium between bid price and ad exposure is paramount. In essence, maintaining a proper return on ad spend (or ROAS) is the central focus of effective PPC bid management.
Ecommerce PPC Strategy
Learning the metrics involved with ecommerce PPC can be a complex undertaking. We can help you reap the benefits of building a sound ecommerce PPC strategy. We offer expertise in ad copywriting, landing page design, campaign management, conversion optimization, and other Pay Per Click services for ecommerce sites. Contact us to learn more about what we can do for your ecommerce marketing efforts.