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Seven Tips to Effectively Promote Your Ecommerce Brand

Promoting an ecommerce brand on the Internet can be done in many different ways these days, however many people get stuck when it comes to creating a successful ecommerce marketing strategy. They may be unable to determine the best places to promote their products, in addition to defining who their target audience is.

As a result, it is important to educate yourself and pursue the best marketing channels to promote your ecommerce brand. Every ecommerce marketing branding strategyecommerce brand is unique (as well as a brand's target market,) so leveraging the proper Internet marketing channels is critical to succeed. 

In this article, we share with you seven effective tips to promote your ecommerce brand.

Blogging

In order to make more and more people aware of your business, you should consider blogging for your ecommerce brand. People will be able to read the blog and find out more about what you have to say regarding your new products. Your blog can also announce new updates with certain products and give customers a general idea of a new direction that your business may be taking.

Social Media

Social media is a powerful tool when it comes to brand marketing. Customers can ‘like’ a brand’s page. This page will then post various updates and continue reminding customers about the new changes that the business is making.

Search Engine Optimization (SEO)

SEO can be used in order to promote your ecommerce website, which will in turn help to promote your products. You will need to put specific keywords into the text of your website. Ecommerce SEO will help to boost your product pages up in the rankings and will help to ensure that more people can find it. As a staple of ecommerce marketing, SEO is one of the first channels that you should think of investing in.

Review Websites

Reviews are going to either make or break your reputation. When it comes to review websites, you are going to have to make sure that you get the best reviews from customers. Review websites will also help you to gauge what the current trend is when it comes to your reputation.

Twitter

With Twitter you can make announcements and engage with other customers. This is a very useful tool when it comes to sorting out certain issues that customers may bring up.

Brand Monitoring

Monitoring your brand online can be done through a variety of different uses. Brand monitoring will allow you to determine just what people think of your product and what you need to do in order to improve it.

Surveys

Paid surveys can give you more information regarding customers’ thoughts on your products. Do not underestimate a survey’s power, for they can reveal a wealth on insights in creating an effective ecommerce marketing strategy.

This article was provided by the advocates of Brandchats. Brandchats is unique tool designed for social media analytics and online branding.

3 Benefits of Guest Blogging for Ecommerce SEO

Guest blogging is growing into a very popular and highly powerful resource for ecommerce search engine optimization (SEO). The diligent work behind guest bloggers enables ecommerce brands to expand their online presence and reach new audiences. More importantly for ecommerce SEO, guest blogging allows search engine marketers to diversifying the link portfolio of their websites, while generating link popularity from relevant, high-authority sources.

Guest blogging offers three key benefits ecommerce SEO. These include:

  • the ability to generate link popularity from new, more authoritative blogs
  • opportunities to expand the reach and audience of your great content (benefiting both inbound marketing and online brand building)
  • the potential to create new business relations and create synergy with other web marketers

Generate Authoritative Link Popularity

For most ecommerce SEO marketers who exploit guest blogging, generating popularity is the primary intentions for their work. Inbound links that stem from keyword relevant and authoritative blog articles are a huge factor in gaining top search engine rankings. And the more quality links that you can produce from a number of different blog sites, the more diverse your ecommerce site's link portfolio will appear to Google.

Before sending over a guest post to a blog owner, it is important to agree on the terms for adding links in your content. In most cases, owners of related blogs will not accept articles with links that conflict with the products or services they offer. Most blog owners will also balk on posting content with links that do not make sense, and are purely there for SEO.

Also make sure that when adding links in your guest articles to avoid over-optimizing the link anchor text. It's important to acknowledge the new standards of ecommerce SEO and that Google's Penguin update will penalize your website with too much exact phrase match anchor text. For this reason, you'll want to incorporate a blend of links with varying anchor text (such as your domain URL or phrases like "click here to learn more.".

Expand Your Content's Reach & Audience

One of the greatest benefits of guest blogging is the ability to your best content in front of a new audience of readers. Many blogs have a strong follower-base of loyal readers who look forward to new articles that offer insights and value. If you can land opportunities to write for popular blogs of the like, you can greatly expand the reach of your content, as well as the visibility and awareness of your ecommerce brand.

A powerful technique to maximize the branding impact of your guest blogging efforts is to ensure you include an author bio at the end of the article. This tells interested readers who produced the content and where they can go to connect with the author (whether that's a social media profile or a website.)

Create New Business Relationships

The work that stems from guest blogging demands diligent outreach to blog owners and content managers. Whether you plan to do some guest blogging for your own ecommerce SEO efforts, or on the behalf of your ecommerce clients, reaching out and creating new relationships can provide a wealth of benefits beyond SEO.

Creating new relationships via guest blogging can lead to lasting and meaningful connections. If you offer exceptional content to your hosts, you can position yourself as a trusted guest blogger with a significant degree of expertise and credibility in your industry or profession. Building a strong reputation amongst a valuable community of authors, business professionals, and web marketers can open the doors to a number of amazing possibilities.

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