Blog items tagged with "cro"
Having a successful website that provides a great amount of value isn't as hard as many people think. There are plenty of ways to attract new audiences and hold their attention; it just takes some time and effort. Another big part of having a site that is successful is making sure it is optimized as best as it can be for search engines. Now SEO isn't the easiest thing to do, but once you are ranked high in SERPs, you will see much more traffic and it will have been all worth it. So to help you out, we are going to take a look at 7 tips that will not only increase the overall value of your site, but also help you get ranked higher.
Use a Great Navigation Structure
The spiders that search engines sent to crawl through our sites rely on our overallnavigation to be able to index everything properly, so when there isn't a good navigation system put in place, we risk our pages getting ranked incorrectly.
Unfortunately, there are millions of sites out there that have pages that aren't connected to their site or may have accidentally placed a broken link, making it impossible for spiders to crawl and index them. We can ensure this doesn't happen to us by creating a great navigation structure and also including a site map. Once your navigation is complete, you should run an audit on your site to ensure that spiders are able to easily access all of your content.
Navigation also helps people find the content they are looking for. It helps to decrease your bounce rates, increase conversion rates, and gives them a much better experience in the end.
Ensure Fast Loading Times
Having a fast website is very important due to the fact that so many people use their phones and other devices to load up websites. This means that their internet connection could be running much slower than the average person on a regular computer. If they start to see that the site is taking way too long to load, you can expect them to just leave and find another site that is more reliable. Search engines are starting to take this seriously as well and have implemented load times in their algorithms, so if your site is slow, you are going to get punished for it. As much as possible, stay away from cheap web hosts and optimize your images to help make your site load faster.
Add Social Media Aspects to Your Site
Don't forget to add social media into your site. You can have your own social media profiles, add social media widgets to your content, or anything else you may want. It's important to have these types of things on your site because social media is such a big aspect of our everyday lives, that people now expect to be able to like and share content directly from your site. The shares and likes that you get are all counted by search engines, so the more interactions you get, the better you will be ranked.
Create a Community
Let people talk to each other! It doesn't matter what type of site you have, you should allow people to comment on your content, have a forum, or allow reviews on products & services. By having these things, you are letting people create their own personal connections to the site, which will help you have steady traffic and more conversions. If people are able to read product reviews from other customers they will see that they have had a good experience, trust your website much more and buy your stuff. If you are just trying to have people subscribe to a blog, allowing people to express themselves will create a much more welcoming atmosphere and will convince them to sign up. Search engines will also look highly on sites that allow these types of interactions because the site is always being updated, and they provide more value and a better experience.
Use Plenty of Internal Links to Connect Relevant Content
A great way to keep people on your site and engaged with your content is if you use internal links to help them find other pieces of content they would be interested in. If they know that your site has more content available that they like, then they are more likely to be converted once they gain more trust in your site. If you use relevant anchor texts, implementing an internal link strategy can be quite easy and will help with your bounce rates, overall navigation, and conversion rates.
Implement More Multimedia
Using videos, images, and audio in our sites is a must because of how popular they have become over the last decade. People would much rather interact with a website full of multimedia than just sit there and read an endless amount of text, so give them what they want. Search engines also understand how important multimedia is to a website, so they have started to index them and rank them very high based on their success. So, if you can come up with a great video, you can expect some good results.
Use Call to Action Buttons and Other Techniques to Increase Your Conversion Rates
It's important to always have your ultimate goal in mind when changing your site around. If you have an online business, then you are probably looking for more sales, while a blog would be looking to have people subscribe. Either way, both need to have strategies implemented to help new visitors become converted. You can use call to action buttons, catch people's attention by using contrast effects, or any other technique you feel would work best for your site.
The important part is that you use these techniques to make your site more appealing to your viewers, which will keep them on the site much longer. Since they are interacting more with your site once they start to be converted, you can expect that search engines will start to increase your authority.
When it comes to ecommerce SEO, product pages are the bee's knees. In addition to SEO and generating valuable search traffic, product pages are primary conversion touch-points that sway visitors to buy now, or to keep browsing.
It's thus important that you respect both SEO and CRO (conversion rate optimization) when optimizing your product pages.
Although the scope of this article is to offer product page SEO tips for your ecommerce website, some insights will touch upon CRO and promoting the conversion value of these pages.
Before Optimizing, Know Your Keyword Targets
When you're doing keyword research, you'll want to understand how your product pages relate to the searching behaviors of your target market.
Product pages represent a specific product. Your target search market is seeking a specific product. For this reason, you should optimize your product pages for very specific long-tail keywords.
Not only are these keywords more achievable in a competitive ecommerce SEO context, but the individual's searching these long-tails are further along in the buying cycle and know exactly what they're looking for.
So when pinpointing your keyword targets for product pages, go deep. That is, avoid broad keywords like "Men's Tri Shorts" and shoot for more specific long-tails like "TYR Competitor 7" Tri Shorts Men's."
Write a Keyword Naming Convention
The keyword naming convention is the order or sequence of terms that make up your complete keyword target. Determining the keyword naming convention is important to ensure the on-page SEO or keyword optimization process is consistent.
Consistency is key when it comes to any form of on-page SEO. For example, let's say we are optimizing a product page for the latter phrase "TYR Competitor 7" Tri Shorts Men's."
If we write this phrase as our Page Title, we'll want to use the exact same sequence of keywords for the Meta Description and header of the page copy (not "Men's Tri Shorts TYR Competitor 7.") Be sure to pinpoint this naming convention for your product pages and keep it consistent for each of the following elements mentioned below.
Optimizing Product Pages for Ecommerce SEO
After you have your keyword naming convention down, the on-page SEO process is fairly simple. Below are the content elements you'll want to optimize for each page (and examples based on our mock keyword target:)
- URL: Be sure to include the most essential terms of the keyword phrase.
- Page Title: Define your page using the exact phrase match of the keyword target (but try to keep titles under 70 characters so all text appears in the search results.)
- TYR Competitor 7" Tri Shorts Men's | [Ecommerce Website]
- Meta Description: Although it is under debate on whether or not keyword inclusion in the Meta description helps with SEO, search terms will be displayed in bold which can help to make your listing more relevant to searchers. Additionally, this description is your sales pitch to compel search users to click your listing.
- Shop for TYR Competitor 7" Tri Shorts in Men's from [Ecommerce Website]. We offer some of the lowest prices on TYR triathlon gear and clothing.
- Page Copy: In the visible copy, try to use the same keyword naming convention in the first header as the Page Title. It also helps to have the keyword mentioned a few times in the supportive copy or product description. Consumer-generated reviews are one of the best way to integrate quality content that offers conversion value (as well as SEO value.)
- Page copywriting tip - don't use product descriptions provided by manufacturers. You want to avoid any risk of duplicate content with other website, so write your own copy and make it unique.
- Media Files: Before uploaded images and videos to your product pages, keyword optimize media files by opening-up the image or video properties. Here you can add keyword references to titles, sub-titles, tags, descriptions, and other fields.
- Bonus -Do this can result in your images showing up in Google Image search for related product keywords.
That, my friends, this the simple process of on-page SEO for ecommerce product pages. Stay tuned for more SEO-focused articles here at Click Centric SEO.
In today's global market of SEO professionals, it's not easy pinpointing who to pick for ecommerce SEO services. Many SEO's come across as legit experts and can pitch a sound search program. But the truth of the matter is there are many misleading SEO mischiefs who fail at providing the best practices of ecommerce SEO.
I've been in the organic SEO profession for almost 6 years now. And although that's not a lot of experience compared to some SEO experts, I've learned that this industry is full sleazy scumbags who churn and burn their clients. In some respects, these sketch-meisters have given the organic SEO profession a bad name.
The good news is these unethical SEO service providers are dying breed thanks to the diligence of the Google Webspam team. In short, Google is constantly evolving the practices of ecommerce SEO, and as a result, only the strong service providers are surviving.
So if you're on the hunt for a professional ecommerce SEO company that you can trust, in this article I share with you three cues that define solid ecommerce SEO services. These hints will help you recruit a credible, honest, and capable team of SEO experts to optimize the web presence of you ecommerce site.
Custom Content Creation
One of the best indicators that a search company is offering solid ecommerce SEO services is if they provide custom and quality content creation. As most of us know, content is still the king of organic search marking, however it's the context that's changing.
Although still important, keyword rich webpages (inside pages of the core site navigation) are not as effective in the SEO game as they used to be. It's rather the content that you market and share that holds the most meaning for SEO and inbound marketing. This entails quality blog posts and articles, images and infographics, videos, and other forms of rich media. Content that's highly relevancy and offers value, such as educational and informative product profiles, wins the game for SEO.
Your ecommerce SEO service provider needs to get intimate with your brand and offering, enabling the creation of top-notch content.
Social Media Integration
In accordance to creating superb content is promoting and sharing the content with your audience. This underscores the essence of incorporating social media marketing with your organic SEO and content marketing strategy.
Google's search engine algorithm is continuously changing, and one aspect that's evident is the impact social signals (Likes, +1's, Shares, Tweets, etc.) are having on web ranking.
As a result, incorporating social sharing icons on your content is key to maximize your ecommerce SEO potential, especially for product pages.
Social media integration entails much more than just slapping up some icons and calling it good. Ecommerce social marketing is an exhaustive endeavor in itself, but it pays considerable dividends in retaining customer loyalty, as well as honest credibility in your ecommerce brand.
Because social media is having such a profound influence on Internet marketing, many companies specialize solely in social marketing services. Yet some ecommerce SEO providers incorporate these services in their arsenal as whole - which can help bring unity to various online marketing strategies.
Focused on Conversion-Orientation
What separates sufficient ecommerce SEO companies from awesome SEO providers is their ability to optimize the site for greater conversions. With online stores battling the fierce competition for customers, web traffic from SEO is often times just not enough. A powerful organic SEO strategy will encompass conversion rate optimization, or CRO.
The main focus behind conversion optimization for ecommerce sites is to generate compelling calls-to-action that lead to successful conversion goals. This can be a simple as a more visible "Add to Cart" or a graphic that shows a sales incentive.
Your ecommerce SEO service provider should go above and beyond to ensure that you site is producing sales, not just traffic. Some organic search marketing experts might disagree with me on this one, but I strongly feel this is the cornerstone to providing excellent services and keeping clients happy.
SEO for ecommerce sites is by far one of the most challenging and perplexing areas of search engine marketing. It's very important that you get very familiar with what your prospects are offering so that you invest in quality ecommerce SEO services that yield sustainability results and desirable ROI.
About the author This article was written by Tyler Tafelsky, one of our SEO experts here at ClickCentric SEO. Tyler is highly engaged in all aspects of ecommerce marketing and offers a wealth of knowledge in the SEO profession. You can contact Tyler directly via email at email@example.com or Connect with Tyler on Google+