Blog items tagged with "ecommerce-seo-services"
Here at Click Centric SEO, we're focused on shaping what defines the "best ecommerce SEO company". That query is actually a popular keyword phrase that is searched in Google (most likely from ecommerce stores and other ecommerce SEO companies checking their rankings.) Let us be honest: we're really interested being the best SEO company for ecommerce sites.
In actualization of our core competencies here at Click Centric SEO, we've defined the ideal SEO program for ecommerce sites. It's a cohesive blend of technical SEO, website optimization, backlink building, and social media marketing.
Technical SEO centers on the nuts and bolts of your ecommerce site - HTML coding, scripts, Schema, etc. While there are many approaches to technical SEO for ecommerce sites, there are a few primary areas worth mentioning.
One of which is renaming URLs to be keyword relevant (and 301 redirecting the old URLs to the new). Instead of sloppy URLs like /product-id=321/, it would be more advantageous for SEO to have URLs that read something like vintage-cycling-jerseys (or whatever the keyword targets for each page page.)
Schema is also vital component of technical SEO that's becoming increasingly important, especially for competitive ecommerce SEO landscapes. Schema is dedicated sub-set of HTML markup that is used to define certain pieces of content on a page.
There are various tags that tell search engines what a
page is all about (i.e. Brand, Product, etc.) as well as what specific parts of content are on those pages (i.e. Price, Units in Stock, etc.)
Schema can give your ecommerce SEO program a significant advantage over your competitors. Although Schema has been active for a couple years now, most ecommerce SEO's have yet to leverage Schema. In an effort to be the best one of the best SEO providers in the business, we value Schema and technical SEO a key components to our ecommerce SEO services.
Website optimization is similar to technical SEO in that the central focus is to improve the performance of your site from a technical and usability perspective. Website optimization is best defined as strategic mix of techniques to:
- "optimize" the content of your website to ensure it's unique, keyword relevant, compelling and speaks the voice of your brand
- improve site load speed and how fast your pages render (load speed can actually correlate to better rankings)
- enhance the usability and blueprints to your site's navigation
- integrate a conversion rate optimization (CRO) strategy and intelligent use of call-to-actions (CTA's)
In short, website optimization is the foundation to actualize the fullest potential investing with ecommerce SEO. Without the latter pillars deeply rooted into your website, the other SEO components will have limited potential.
As the powerhouse to any SEO program, links that come from social profiles, blogs, websites, directories, etc. (and direct to your website) are like votes of credibility and popularity. Earning and building links from authoritative and relevant sources can drastically increase your domain's authority. In other words, domain authority and backlinks improve your ecommerce site's potential to rank in Google.)
Additionally, the link anchor text can also impact keyword relevancy. See the example above of a "keyword-optimized backlink" that intentionally use keywords in the anchor text. While some keyword-optimized anchor text is good for ecommerce SEO and improving rankings, it's vital to ensure a natural balance of links - in terms of the source and the anchor text of those links.
A natural looking backlink profile for ecommerce website would include links from various sources (i.e. articles, review sites, blogs, press releases, web directories, etc.) Further, creating a natural backlink profile uses variety of anchor text (i.e. www.DomainName.com, (Brand Name), Click Here, (Product Name), Website, etc.)
Social Media Marketing
Social media marketing has profound influence on SEO, and as a result, it's an integral component to us becoming the best ecommerce SEO company. Social signals (shares, likes, tweets, pins, +1's, etc.) are like backlinks in how they function to attribute quality content that may be worthy of increased search engine rankings.
The social media marketing of our SEO company focuses on the following action items.
1. Optimize your brand's social profiles - establishing, claiming, and/or verifying your Google+, Twitter, LinkedIn, YouTube, Facebook, and Pinterest is the starting place to organizing your social media presence.
2. Follow influencers - sharing great content ultimately contributes to your popularity and growth. We can help by fully managing or consulting your team with strategies on how to go about connecting with other influential people, brands, and organizations.
3. Establish various content sources - pinpoint several websites and blogs to pick great articles worth sharing. Ideally, the blog on your ecommerce site will the strongest asset for an SEO-driven social media strategy.
4. Create a social media posting schedule - In addition to defining how many posts to do in a week, try to cap your daily posts at 2-3. At minimum, shoot for 2-3 per week on each social platform.
The best ecommerce site SEO company can help your business achieve these objectives by providing done-for-you ecommerce SEO services or consulting programs. At Click Centric SEO, we offer both of these options to improve your social media and ecommerce SEO efforts.
Actualize Your Ecommerce SEO Strategy
If you're interested in help increasing your brand's search engine exposure, then learn more about working with our experts at Click Centric SEO and contact us. We can help you actualize your ecommerce SEO strategy for sustainable rankings that generate results.
There's no doubt that the SEO playing field is drastically evolving. This stems into many facets of SEO, spanning from local SEO to ecommerce SEO.
As a result, here at Click Centric SEO we are mindful of these changes, and we set out to ensure our ecommerce SEO services adapt to the changing standards of organic search.
So how exactly do we redefine our ecommerce SEO services?
In short, our ecommerce SEO programs run parallel to what Google wants in quality, high ranking websites. That is natural authority that derives from the following elements:
- a quality ecommerce site that offers valuable content, intuitive structure, and rich user engagement.
- a socially active brand that is present on primary social media networks like Google+, Facebook, Twitter, Pinterest, etc.
- a natural backlink portfolio composed of diverse and relevant links from various sources.
While the first element focuses on on-page SEO, web design and development, the latter two elements are primarily off-page focused. And that balance of 1/3 on-page, 2/3 off-page is quite similar to how Google and other search engines value websites and their rankings.
On-Page Ecommerce SEO Services: Laying the Foundation
More than 'keyword optimizing' the content of a website, thorough on-page SEO for ecommerce sites must focus on offering a rich user experience. This includes:
- presenting a clean, attractive, and well-branded design.
- providing an intuitive and easy-to-use navigation.
- showcasing rich content like hi-res product images and videos.
- scribing unique and awesome page copy that's both keyword relevant and resonates the brand's tone.
In essence, the objective behind the on-page element of an ecommerce SEO campaign is what gives users what they want. So beyond SEO, much of the on-page element centers on CRO (or "Conversion Rate Optimization.") This entails ongoing testing and optimization of the latter components that make up on-page SEO for ecommerce sites.
Off-Page Ecommerce SEO Services: Getting Social
Social media is an up-and-coming element that's growing in importance for SEO. This is particularly the case for ecommerce SEO, because online stores must focus their efforts on branding and establishing a good reputation on the web.
A strong and authoritative reputation is often earned via social media, and such online recognition and social credibility can transcribe to greater performance in Google search. More shares on Facebook, re-tweets on Twitter, pins on Pinterest, and +1's on Google+ - all of these social signals empower a brand's SEO potential.
So when it comes to offering ecommerce SEO services, getting social is a must. Here at Click Centric SEO, we go through a basic checklist to determine if an ecommerce client (or prospect if they're still in the assessment phase of our process) has active accounts on Facebook, Twitter, Pinterest, and Google+. We then assess the strength of their following and how to best leverage their social media presence to benefit SEO.
Off-Page Ecommerce SEO Services: Building Authority
If you know a thing or two about SEO, then you probably understand the importance of backlinks (that is, the links pointing to a website from external sources.) In short, backlinks are the bee's knees to building authority and growing a website's ranking in search.
In an effort to ensure the quality of its results, Google has severely cracked-down on the practices of link building. Now, having a very natural looking backlink portfolio is crucial to minimize risks of over-optimization penalties. In short, a natural backlink portfolio consists of link sources that are highly relevant to the topic or ecommerce brand. Additionally, link diversity is key. In addition to a balanced blend of text-based links that use a different form of anchor text, image links, blogroll links, directory listing links, and social links all ensure that a backlink portfolio appears perfectly natural through the eyes of Google.
At Click Centric SEO, we stay well abreast Google crack-down efforts and algorithm updates, and we tailor our ecommerce SEO services accordingly. We understand that achieving SEO goals (and sustaining them) center on building a strong brand, not just a handful of links. So when you work with us in creating an ecommerce SEO strategy, we mindfully tailor our services to achieve sustainable results for your online store.
Receive a free SEO assessment, and contact us today to learn more.