Blog items tagged with "link-building"
Here at Click Centric SEO, we're focused on shaping what defines the "best ecommerce SEO company". That query is actually a popular keyword phrase that is searched in Google (most likely from ecommerce stores and other ecommerce SEO companies checking their rankings.) Let us be honest: we're really interested being the best SEO company for ecommerce sites.
In actualization of our core competencies here at Click Centric SEO, we've defined the ideal SEO program for ecommerce sites. It's a cohesive blend of technical SEO, website optimization, backlink building, and social media marketing.
Technical SEO centers on the nuts and bolts of your ecommerce site - HTML coding, scripts, Schema, etc. While there are many approaches to technical SEO for ecommerce sites, there are a few primary areas worth mentioning.
One of which is renaming URLs to be keyword relevant (and 301 redirecting the old URLs to the new). Instead of sloppy URLs like /product-id=321/, it would be more advantageous for SEO to have URLs that read something like vintage-cycling-jerseys (or whatever the keyword targets for each page page.)
Schema is also vital component of technical SEO that's becoming increasingly important, especially for competitive ecommerce SEO landscapes. Schema is dedicated sub-set of HTML markup that is used to define certain pieces of content on a page.
There are various tags that tell search engines what a
page is all about (i.e. Brand, Product, etc.) as well as what specific parts of content are on those pages (i.e. Price, Units in Stock, etc.)
Schema can give your ecommerce SEO program a significant advantage over your competitors. Although Schema has been active for a couple years now, most ecommerce SEO's have yet to leverage Schema. In an effort to be the best one of the best SEO providers in the business, we value Schema and technical SEO a key components to our ecommerce SEO services.
Website optimization is similar to technical SEO in that the central focus is to improve the performance of your site from a technical and usability perspective. Website optimization is best defined as strategic mix of techniques to:
- "optimize" the content of your website to ensure it's unique, keyword relevant, compelling and speaks the voice of your brand
- improve site load speed and how fast your pages render (load speed can actually correlate to better rankings)
- enhance the usability and blueprints to your site's navigation
- integrate a conversion rate optimization (CRO) strategy and intelligent use of call-to-actions (CTA's)
In short, website optimization is the foundation to actualize the fullest potential investing with ecommerce SEO. Without the latter pillars deeply rooted into your website, the other SEO components will have limited potential.
As the powerhouse to any SEO program, links that come from social profiles, blogs, websites, directories, etc. (and direct to your website) are like votes of credibility and popularity. Earning and building links from authoritative and relevant sources can drastically increase your domain's authority. In other words, domain authority and backlinks improve your ecommerce site's potential to rank in Google.)
Additionally, the link anchor text can also impact keyword relevancy. See the example above of a "keyword-optimized backlink" that intentionally use keywords in the anchor text. While some keyword-optimized anchor text is good for ecommerce SEO and improving rankings, it's vital to ensure a natural balance of links - in terms of the source and the anchor text of those links.
A natural looking backlink profile for ecommerce website would include links from various sources (i.e. articles, review sites, blogs, press releases, web directories, etc.) Further, creating a natural backlink profile uses variety of anchor text (i.e. www.DomainName.com, (Brand Name), Click Here, (Product Name), Website, etc.)
Social Media Marketing
Social media marketing has profound influence on SEO, and as a result, it's an integral component to us becoming the best ecommerce SEO company. Social signals (shares, likes, tweets, pins, +1's, etc.) are like backlinks in how they function to attribute quality content that may be worthy of increased search engine rankings.
The social media marketing of our SEO company focuses on the following action items.
1. Optimize your brand's social profiles - establishing, claiming, and/or verifying your Google+, Twitter, LinkedIn, YouTube, Facebook, and Pinterest is the starting place to organizing your social media presence.
2. Follow influencers - sharing great content ultimately contributes to your popularity and growth. We can help by fully managing or consulting your team with strategies on how to go about connecting with other influential people, brands, and organizations.
3. Establish various content sources - pinpoint several websites and blogs to pick great articles worth sharing. Ideally, the blog on your ecommerce site will the strongest asset for an SEO-driven social media strategy.
4. Create a social media posting schedule - In addition to defining how many posts to do in a week, try to cap your daily posts at 2-3. At minimum, shoot for 2-3 per week on each social platform.
The best ecommerce site SEO company can help your business achieve these objectives by providing done-for-you ecommerce SEO services or consulting programs. At Click Centric SEO, we offer both of these options to improve your social media and ecommerce SEO efforts.
Actualize Your Ecommerce SEO Strategy
If you're interested in help increasing your brand's search engine exposure, then learn more about working with our experts at Click Centric SEO and contact us. We can help you actualize your ecommerce SEO strategy for sustainable rankings that generate results.
Finding link opportunities for ecommerce SEO is one of the most essential yet challenging endeavors that search marketers face.
To compete with the big dogs (Amazon, eBay, etc.), you need to generate quality links that will last (and not drift away like the links found in guest blog post.)
In this article, I will share some simple techniques that I learned from Eric Ward for purposeful link outreach.
These highly effective techniques center on Google's advanced search operators to find relevant pages and websites that are worth reaching out to for links. So let's dive right in.
Leverage "inurl:" to find "Links" and "Resources"
Many websites create pages dedicated to relevant and informative links and resources for their visitors. These types of sites can range from directories, infomediaries, and ecommerce sites. When the domain is keyword relevant and authoritative, these "links" and "resources" pages offer incredible SEO value for the sites receiving the link.
Using the inurl: advanced search operator enables you to efficiently find these golden pages in Google.
For example, lets say we're doing SEO for an ecommerce site that sells natural wooden toys for babies and toddlers. Our objective is to find links and resources pages that offer opportunities to reach out and inquire about being included on their list.
Starting with the advanced search wooden toys inurl:resources, Google will render search results consisting of pages that include the word "resources" in the URL and are relevant to "wooden toys."
Now it's time to sift through the results and do some digging on sites we might find potential link opportunities. One notable opportunity is the #5 ranking page for BrianWoodenToys.com. Although the site name and brand looks like a possible competitor, the links on this page are diverse (although still relevant) and the site seems open to link exchanges.
Even though this is probably a reciprocal link opportunity, it will still offer some SEO value when done right. There's a contact email near the bottom of the page, so we'll inquire and see what kind of relationship we can build.
Try "site:" to Pinpoint Powerhouse Domains
In moving forward with this approach of using Google's advanced search operators, keep in mind that some of the search results shown are going to be competing sites. Ideally, you'll want to find .edu's, .org's, and other neutral websites that offer information, not so much products for sale.
Another great search operator is the more popular "site:". With this operator, we can narrow down the search results to specific domain types, like those mentioned above.
For instance, in our next round we try the search natural toys inurl:links site:org". The results shown are all .org's relevant to links for natural toys.
The first listing looks very promising, as the example client site offers Waldorf toys, which is a form of homeschooling and education (mentioned in the Meta description.) Sure enough, upon clicking into this listing, there's section of links dedicated to toys.
We hit golden opportunity with this high authority .org. It looks like we have a great chance at getting inclusion on this page, so we'll definitely inquire.
Start Searching and Start Reaching Out
By now, you should have a general idea on how to leverage these creative link outreach techniques. If you'd like to learn more Google advanced search operators, visit GoogleGuide.com for a nice list.
Do you have additional ideas to share? Please, let me know in the comments section below!
About the Author:
Tyler Tafelsky is an ecommerce SEO analyst at Click Centric SEO. Tyler is well-versed in multiple facets of organic search marketing, particularly link generation, content strategy, and social media marketing.
SEO for ecommerce sites is often insanely competitive. With authority domains like Amazon and eBay owning the top spots in Google for any keyword that's product related, outranking them can seem unrealistic.
Well muster-up some courage and confidence, my friend. Because outranking these intimidating authority figures can be done using the best practices of ecommerce SEO.
Below I outline a winning process to help formulate your ecommerce SEO strategy. These best practices will guide your SEO efforts holistically, demanding the support of you entire ecommerce marketing team.
So roll-up your sleeves and open your mind. It's time you learn the best practices of ecommerce SEO for better rankings and more conversions.
Obsess About Usability
The manner in which users interact with your ecommerce site is paramount. Sure, this might not be focal to ecommerce SEO, but what good is your search traffic if visitors aren't taking the steps to convert?
Usability flows with conversion rate optimization (CRO), which should also run parallel to your ecommerce SEO efforts. Some best practices to consider for usability include:
- Designing and testing call-to-action and sign-up buttons
- Ensuring the check-out process is fluid (e.g. allowing customers to buy without needing to register)
- Utilizing breadcrumb navigation links, which not only aids usability, but also SEO
- Offering a secure and easy-to-manage shopping cart
- Making sure your site's search functionality is easy and intuitive
Usability is paramount to your ecommerce store's success. These elements should be at the forefront of your concerns to ensure your site's traffic potential is maximized.
Write Your Own Awesome Page Copy
Although it may be legal and convenient, never use manufacturer-generated content for product descriptions or other aspects of your page copy. This will lead to duplicate content and diminish the SEO value of your pages.
Whether you recruit someone creative on your team, or hire a quality SEO copywriter, unique and engaging copy is more important than many think. Shoppers do actually read copy on your site, especially the product descriptions. When page copy speaks truly about a product while resonating with your brand, you can really grab their attention.
Respect Technical SEO
The techical SEO aspects of your ecommerce site are critical. Technical SEO focuses on elements like:
- Finding and fixing HTML coding errors
- Creating sitemaps and optimizing internal linking
- Pinpointing duplicate content, specifically page title tags and meta descriptions
- Determining where to utilize canonical tags
- Optimizing URLs that are non-SEO-friendly
- Ensuring proper crawling and indexing of the ecommerce site
- Implementing redirects and correcting those that have been mishandled
Respecting technical SEO demands the skills and expertise of a coding guru (or ideally, a "technical SEO expert"). Some SEO specialists center their practice on the strategic and creative side of SEO, whereas others have knack for analytical and technical aspects of ecommerce SEO.
Produce Great Content
Whether product profile videos, educational articles and blog posts, producing great content extends beyond the webpages of your ecommerce site. To maximize ecommerce SEO value in today's social age, you need a hub to publish interesting content, such as a blog or media center page.
Producing and sharing great content plays a two-fold role in your SEO mission:
- By keeping your ecommerce site fresh with newly published content on a consistent basis, search engine spiders are apt to crawl and index your site more frequently. Additionally, you create content that's keyword relevant (and links to your optimized inside pages) which can bolster your ecommerce SEO efforts.
- By sharing, promoting, and marketing your content on social media platforms, you site adds a layer of social credibility and authority (via mechanisms like social signals and the volume of social followers). These new social mechanisms have been said to help with SEO and search rankings.
Diversify Your Backlink Portfolio
There's no questions that building links for SEO still works. It's just a matter of how and where you building links. I recently wrote an article called Tips to Create a Balanced SEO Link Building Strategy, and I highly recommend reading it if you need a primer on link building.
For ecommerce sites, link building is entire SEO strategy in itself. Not only do you want to balance the types of links (as well as the anchor text of those links), but you want to link to a variety of your pages (and not just your homepage). For some, this might be a no-brainer, but it's not uncommon to see SEO service providers pointing every backlink to the homepage.
Remember, product pages are your bread and butter. Once you've optimized a product page with alluring (and keyword-friendly) copy and media, sending some backlinks to that page can truly empower its rankings. Based on my experience, product pages can withstand a greater volume of backlinks with exact keyword match anchor text. Of course too much exact keyword match anchor text much can be risky, but I think the true ratio and balance of anchor text (before a red flag is raised to Google about your site being over-optimized) stems primarily from the domain.
Use a wide range of backlink sources to diversify your site's portfolio. Directories are a good place to start, in addition to reaching out and gathering prospects suitable for guest blog posts on product reviews. Offering contests and other forms of link bait is equally, if not more effective. And of course, start getting social!
Be an Educator & a Social Butterfly
Late last year I wrote a post at CPCStrategy.com about how socializing on Google+ can influence your SEO efforts. In the article I describe how the more people that encircle your brand's page on Google+, the more control you'll have over their search results. The concept is based on Google's "Search, plus Your World" which integrates a social element to search.
Although this concept is still emerging and has yet to fully bloom, it should not ignored in your ecommerce SEO strategy. There's also the element of "social signals," which are the Facebook "Likes," Google "+1's," "Pins," "Tweets," and other social attributes that can be given to webpage. Based on several studies on this topic, a high volume of social signals correlates to better search engine rankings. I like to think of it as Google's way of attributing a legitimate, human-based ranking factor to its algorithm.
But the big question is: how do you gain a lot of social signals? Like I mention above, you need to produce great content that truly resonates with your target audience. For ecommerce sites, being an educator is a winning strategy. Some of the most successful and highly ranked ecommerce sites will create videos that educate shoppers about a product, or set of products. Not only does this practice help generate social signals, but the videos themselves can rank atop the search results.
Imagine this: what's a high margin product that you want to sell a lot of? Start be optimizing the product's page with unique content and optimized images. Next, produce a video, image gallery, blog post (or all three) about that product. Share (or upload) the latter content on YouTube, Facebook, Pinterest, Twitter, Google+, and any other social media sites your brand is active on. And lastly, build a few links to that product page.
Using these ecommerce SEO best practices is a winning strategy, so long as you're mindful during each step of the process. All the while, always focus on improving the usability and technical aspects of your website. In a matter of time, your ecommerce site can evolve into a true online authority figure
About the Author
Tyler Tafelsky offers over five years of experience as an organic SEO specialist. Tyler is highly-engaged in social media, link building, and content strategy. You can learn more by connecting with Tyler on Google+, or following Tyler on Twitter.
Relentless use of keyword optimized anchor text no longer works for SEO and link building. Many SEO companies have gotten their clients in trouble because of this.
After Google's major algorithm update in late 2012 (targeting websites with "over-optimized" backlinks [or too keyword rich of anchor text,]) many website have plummeted in the search results
Now more than ever, it's critical to create a balanced link building strategy for your SEO efforts. This more natural approach will ultimately lead to more sustainable keyword rankings.
But the underlying question is: what exactly makes a balanced SEO link building strategy?
In essence, rather than building links with exact keyword match anchor text, you'll need to take a more creative and natural approach.
Think about what makes a completely organic backlink portfolio. There are many different types of links, such as:
- blog comment links
- directory listing links
- in-copy links from articles and blog posts
- guest blogger (or "about the author") links at the end of articles/blog posts
- social profile links
- footer links
- blogroll links
- DoFollow and NoFollow links
5 Different Forms of Anchor Text
In addition to the different types of links, there are also various forms of anchor text.
Below we've grouped the various types of anchor text into five categories (using Click Centric SEO as the example:)
- Brand Name Links: "If you're looking for trusted ecommerce SEO services from a professional company, learn more about Click Centric SEO by clicking here." Here the anchor text used is the name of the brand or business. You'll want to use brand name links about 30% of the time when building links.
- Generic Links: "If you're looking for trusted ecommerce SEO services from a professional company, learn more about Click Centric SEO by clicking here." Here the anchor text has no real SEO focus, but it's natural as can be. Focus on using generic links about 10% of the time.
- Naked Links: "If you're looking for trusted ecommerce SEO services from a professional company, learn more about Click Centric SEO by visiting www.ClickCentricSEO.com." Naked links are simply the URL of the domain or specific page being linked to. Use naked links about 10% of the time.
- Optimized Links: "If you're looking for trusted ecommerce SEO services from a professional company, learn more about Click Centric SEO by clicking here." Here we're using exact phrase match of the keyword in the anchor text. This is still important for SEO, but only use these links about 25% of the time.
- Semi-Optimized Links: "If you're looking for trusted ecommerce SEO services from a professional company, learn more about Click Centric SEO by clicking here." Here you can get creative. Use can use longer forms of anchor text that include some keyword targets, or just one word of your full keyword target (such as "SEO" or "ecommerce"). Semi-optimized links should be used about 25% of the time.
Keep mind that the percent distribution I suggest above is only a guideline. Google is continuing to evolve, and one element that's growing in importance is the contextual relevancy of the content that surrounds links (also referred to as "co-occurrence.")
That is, if a in-copy brand name link is surrounded with specific keywords, Google will recognize the surrounding text and find the link relevant to those specific keywords. It's not easy to explain in text, so I suggest checking out this video all about from Rand Fishkin of Moz.
If you do have any questions, or would like me to run a scan of your site's backlink portfolio, hit us up.
About the Author:
Tyler Tafelsky is the lead SEO analyst at Click Centric SEO. Tyler is well-versed in multiple facets of organic search marketing, particularly link building and content marketing strategy.
For any ecommerce SEO strategy, building and earning links is essential to earn top keyword rankings.
Without an arsenal of blogs and link building resources, it's not easy to generate link popularity for your ecommerce site.
It's time to get your creative juices flowing and start brainstorming ways to naturally earn links back to your website.
Below are five creative link building (and earning) tips to empower your off-page ecommerce SEO strategy.
1. Construct a Creative Content Marketing Strategy
The best way to naturally earn quality links back to your ecommerce site is content marketing. That is, produce, publish, and promote brilliant content that earns the favor of your audience. Content that earns social favor will typically garner a natural influx of links.
Be creative in the content you produce and share. Product profiles and reviews are an ideal form of link bait for ecommerce SEO. And beyond write-ups and blogs post, a short video or insightful graphic can be the most engaging form of content.
Parallel to creating content that's creative and compelling, ensuring that your content gets exposure is equally as important. Social media plays a pivotal role in getting your content in front of the right people.
2. Be as Social as Possible
Having a strong social media presence can help maximize your content marketing and link earning potential.
In short, the more people who engage with your content, the more likely your content will be shared and linked-to.
Three of the most powerful social media platforms for ecommerce SEO are Google+, Facebook, and Twitter. Not only do these platforms facilitate sharing and link earning potential, but the likes, tweets, and +1's (social signals) that are earned can help increase the content's ranking potential.
Social media is a powerful tool that should be used in conjunction with SEO and link building. If your ecommerce brand is fresh on the social scene, start reaching out and connecting with various communities. You can leverage Facebook's ad platform to rack-up more likes to your page, or create an organic social media strategy to help grow your following. Although the gratification will not be instantaneous, the long-term rewards of building social authority can indeed help your overall SEO strategy.
3. Incentivize with Contests & Giveaways
An amazing way for your ecommerce brand to get popular is to put on a contest or sweepstakes giveaway that draws the attention of your target audience. Again social media can help immensely in promoting such offers. And once known to your audience, a contest can help garner links back to your website.
Beyond a link earning context, be sure that participants opt-in to the contest via email, social media platform (by "liking" or "following" your page,) or both. This way you can take advantage of growing your contact list for future ecommerce marketing efforts.
4. Produce Link Bait-able Content
Link bait is purely awesome content that people like, and link to. Similar to constructing a creative content marketing strategy, think of publishing something super inspiring that instills that 'ah ha' moment in your audience.
Some of the most link bait-able forms of content are:
- Product reviews and feature profiles (especially in the form of video)
- Infographics that are very relevant (and fun) for your target audience
- Unbiased, customer-generated reviews on product pages
- How-to articles and blog posts for self-enhancement
- Interactive applications and games
- Coupons, deals, and other creative buying incentives
5. Use Link Anchor Text Creatively
Although link earning is the best way to establish greater off-page authority for SEO, manual link building is still an effective practice. However after Google's Penguin attack on over-optimized anchor text, it's now important to diversify anchor text to appear more natural.
Mix it up and be creative with your link anchor text. Choose descriptive anchor text (over "generic anchor text") for your links, and be empathetic from the perspective of your readers. Of course some degree of keyword relevancy is important for SEO; however, be well-balanced and avoid using exact phrase match anchor text more than 30-40% of the time.
About the Author
Tyler Tafelsky offers over five years of experience in the organic SEO profession. He is an ecommerce SEO specialist here at Click Centric SEO and offers expertise in strategy development, content creation, and consulting programs. You can email him directly at Tyler(at)clickcentricseo.com or Follow him on Twitter.
Ecommerce sites are conceptually similar in that they all have product categories, subcategories, product pages, shopping carts, and checkout processes. This makes the fundamentals of ecommerce search engine optimization, (SEO) relatively universal for most online stores; however, there are still a number of intricacies that contribute to better rankings.
In this article, we outline some of the most important concepts of SEO for ecommerce sites. Acknowledging these three components of search engine optimization will help you create a more prominent presence in the organic search results.
1. Optimize Product-Level Pages
Product pages are some of the most important page for ecommerce SEO. These are the pages that contain unique, value-driven content that is often optimized for specific (often times long-tail) keyword targets. When optimizing product-level pages for ecommerce SEO:
- always do keyword research to know the exact keyword target/search query per product.
- ensure all page text is crawl-able by search engine spiders.
- make strategic use of headers, strong tags, and other content elements while optimizing product pages.
- mention key product features, specifications, unique selling propositions in the content.
- implement rich media like videos and image galleries.
- infuse user-generated customer reviews on each product page.
- display related products or additional selling pushes, such as 'products that might go good with this product' or ‘customers who bought this, also bought that.’
2. Proper Page Classification
Classifying pages on your ecommerce site is highly important to bolster category pages that have been optimized for ‘short tail’ keyword queries and generic searches. Proper page classification also ensures a more intuitive navigation and browsing experience for users (which also translates to better conversion rates). For effective classification of pages:
- assign and organize product-level pages under tiers for product categories and subcategories.
- organize the each product category into a hierarchy.
- focus on more short-tail keyword optimization when doing category level SEO (such as brands or broad-based categories.)
- List and link all relevant product level pages on each category page.
3. Avoid Duplicate Content
Duplicate content is common problem for ecommerce sites and can negatively impact your SEO efforts. In many cases, particularly with content management system (CMS) software, pages may be generated without acknowledging issues with duplicate content. Whether this be duplicate page titles and meta data, page copy, or complete pages, you'll want to be mindful of many considerations, including:
- avoid duplicate content both on-page and off-page.
- ensure that your have unique category pages (that show no signs of overlapping with other related pages and more importantly, have unique product pages.
- assign source attribution to products by adding parameters to URLs.
- when doing affiliate marketing, have alternate versions of your product information in different feeds. Create different sets of descriptions, titles, and other elements.
- consider having select fields in the different feeds, reserving the full product data set for your website.
- use Google Webmaster Tools, check search engine indexes and do analysis to identify and to eliminate duplicate content. These are three core components of SEO for ecommerce sites that must not go overlooked.
Although there are many other factors that go into the optimization of an ecommerce store, these three are the most essential can make or break your search engine optimization campaign.
In addition to these essentials mentioned above, cohesive ecommerce SEO campaigns will almost always include social media marketing as well as a number of off-page SEO strategies, such as link building, content marketing, and ongoing public relations management.
The idea is build a strong ecommerce brand through a number of channels, with SEO being the base for increased exposure in the search results.
This article written by Tyler Tafelsky, one of our Ecommerce SEO Specialists here at ClickCentric SEO.
An ecommerce site enables you to efficiently sell products to your target market. However you must effectively target and attract your target customers to keep your online store afloat. Although this can be done through many different Internet marketing strategies, search engine optimization (SEO) is one of the most targeted and highly effective methods to market your ecommerce site.
One of the most powerful ecommerce SEO practices that you should be doing is link building. Having a high volume of quality external backlinks coming from various sources around the web (such as articles, web directories, press releases, blog comments, blog posts and other relevant websites) makes your site more popular and thus better ranking in the search results. Hence the industry buzzword "link popularity," with respect to SEO link building.
Link building for ecommerce SEO must be done as naturally as possible. That is, after Google unveiled the 'Penguin' update to its search engine algorithm, no longer are paid link programs or expansive blog networks as effective as they used to be. This is because these link building services are designed to create tons of optimized links (or links with exact keyword phrase anchor text), which is very un-natural and will raise a red flag on your site.
Rather, you should be focusing on link building strategies that generate natural link popularity. Sure, there are still ways you can manually build optimized links for SEO, however you will want to do this moderation.
Below we offer 7 tips that will help you create a sustainable link building strategy for ecommerce SEO:
- Have creative category pages: It is important to realize the SEO value of creative, well-optimized category pages. This is because product category pages are often times filled with rich content and relevant internal links (usually pointed to specific products.) Building links to these pages is very powerful SEO. Even more so, focus on making your category pages extremely valuable for consumers. Provide information, offers, deals and specials as clearly as possible. This will compel other users on the web to link to your category pages in an effort to spread the goodness your ecommerce site has to offer.
- Start an External Blog: Creating an external blog (a blog that is on a separate domain from your ecommerce site) will give you optimum flexibility in publishing content and building links. We suggest starting a blog that is highly focused on a certain aspect of your ecommerce store. So if you sell outdoor apparel and equipment, perhaps create a blog all about outdoor gear. Here you can write blog posts that highlight certain products you have to offer. Within the content of your blog posts you can build links back to your ecommerce site.
- Offer contests and special promotions: Contests and promotions are a great way to attract the interests of your target audience. Most effectively paired with social media marketing strategies, contests, sweepstakes, polls, and promos generate buzz and popularity about your ecommerce store. As a result, people will be apt to link to your site to share the fun with all of their friends.
- Take photos and create image galleries: Beautiful pictures are visually stimulating and they make even a passive customer active. Use photos that are large and that have high resolution. It is recommended that photos are professionally taken for the best results. Create mini-galleries on product pages to really capture the allure of customers. Additionally, image galleries are great form of link bait. When you have a robust product page filled with quality images, the potential to attain links back to your site is greatly enhanced.
- Write and publish articles and press releases: When you have something newsworthy going on, such as a new brand of products being offered on your ecommerce site, publish a press release about it. Take advantage of the power of content, for both marketing and link building. It is important that anything you publish is of great quality, value, and relevancy. On many publishing platforms, you are allowed to add links in the content. This is your opportunity to build an optimized link back to your ecommerce site. Just be sure to do this ethically, and use only relevant anchor text that reflects the topic of the article or press release.
- Create product video highlights: Video is becoming huge for search engine optimization, especially for ecommerce SEO. Creating videos that highlight the features of products is a great way to both earn and build links. You can earn links by offering informative videos that people will want to link to. You can also build a link to your ecommerce site or product page in the video's description on YouTube. Develop a YouTube channel for your ecommerce site and start creating videos of some of your highest margin products.
- Offer resources, tools, info and/or freebies: Whether you create product pages with tools and information on sizing and specification, or offer free incentives and add-ons for purchases, the name of the game here incentivize. When you create incentivizing offers, your customers are likely to share the goods by linking to your site. Make your incentives unique and be creative with how you pitch them to your customers. Again, social media is an effective tool to use for strategies like these.
There are tons more link building strategies for ecommerce SEO. One platform we have to mention is Pinterest. Here you can pin your product images to you 'pin board' where other viewers can see them. Not only does this build a link back to your product page, but gives your product additional exposure on the web.
Link building for ecommerce SEO demands creativity and responsibility. Be responsible and ethical in how you link, as well as creative in capturing the attention and interests of your target market.
This article written by Tyler Tafelsky, one of our Ecommerce SEO Specialists here at ClickCentric SEO.