Blog items tagged with "link-earning"
The foundational value of a website is largely determined by the quality and presentation of its content (such as the nature of the copy, media, graphics, and images.)
Ultimately, giving visitors a solid sense of purpose that answers the question "why I am here?" can help position your online brand as a legitimate, trustworthy, and enlightening resource.
Whether via SEO or other inbound marketing strategies, the righteous path to realizing success online is through your content. It's essential to create user-centric content (whether via blogging, crafting landing pages, or designing the homepage) that resonates with your audience on a meaningful level.
Furthermore, awesome content can actually earn your site valuable links. This can play a huge role in driving higher keyword rankings for SEO and keeping your online business thriving.
Below we share a series of tips and techniques you can use to inspire brilliant ideas for your content strategy.
Incubate & Empathize With Your Target Audience
The first step of the planning process is putting yourself in the shoes of your target audience. Learning exactly what your target audience likes, laughs at, and loves, (although difficult sometimes) can generate some of the best ideas for content creation.
A good approach is to chat with your existing clients to get an idea what jives with them. In short, pick their brains on what forms of content will spark their interests and captivate their attention.
Engaging with your target audience is key to learning more about their tastes, perspectives, and preferences. For instance, after publishing a blog post, try ask questions (whether in the blog post [depending on how many readers you anticipate] or in the social media posting when sharing the content.) Not only does this help generate feedback, but it enables you to interact with your audience on a deeper level, thus instilling your brand deeper into their subconscious.
Consistent communication with your clients and prospects also helps to establish long-term relationships and higher levels of trust. If you're regularly seeking the feedback of your clients, it sends signals that you truly care.
Dive Into Research & Read Up
One of the best sources for inspiration are other successful ideas. This can be in the form of research or other articles published throughout the web. Using these resources can help you get generate valuable ideas and facts to share in your own words (or imagery via video or graphics.)
Here's an example: fitness guru Ben Greenfield has created a massive following and a prominent online brand by diving into health-related research studies. He shares topics of interest on his blog and podcasts, which organically grows his audience and cultivates sincere followers whom of which are loyal.
In addition to reading up and researching other related ideas for content creation, finding good studies or articles provide excellent pieces that can simply be shared via social media. Not only does this give you something good and tangible to share with your audience, but by sharing other authors' (or influencer-generated) content, these powerful individuals might befriend, like, follow, or encircle you on their social media accounts. These are meaningful connections that can later be of incredible value for your content strategy.
Stay Current & Up-to-Date
Dovetailing aspects of your content strategy on news and current events is also a solid means to create link bait-able content. Often times, busy marketers don't have the time to visit and explore websites and other sources of news and events. Using an RSS feed, Google Alerts, or Talkwalker are great solutions to be shown content that relates to specific interests you can define.
With these alerts and feeds, you can notified whenever something relevant and important comes up. You can then take timely action to re-purpose these happenings into your own content.
Think Locally. Execute Globally.
Producing content that favors a local audience is highly effective in engaging specific in-market users. However, in order to draw the interests of larger audiences, you need to develop and share content that can be absorbed by people of diverse cultures.
For example, if you operate a website that provides natural health supplements, you can find relevant news of local interest to cover, but also tailor your content to also be relevant on a grander scale. Just a hint of locality in your content can spark a connection regional prospects and customers (but you also want to respect the entire clan.)
Don't Forget to Serve Existing Clients
As much as expanding the client base is the primary goal of most businesses, it's important never ignore existing clients. In fact, it's equally important that your currently clients are happy, loyal, and satisfied with your product or service.
Be creative and come-up with ways to reward your current clients. This can be as simple as a social media shout-out or even deeper by offering incentives or discounts on their investment with your company. The objective is help them feel appreciated, which can lead to repeat purchases and, most importantly, referrals.
As you can see, generating user-centric content should be..... well... user-centric. In other words, deliver value to your website visitors and don't obsesses about the links. If your content is truly awesome and resonates with your audience on a meaningful level, the links will come, naturally.
For any ecommerce SEO strategy, building and earning links is essential to earn top keyword rankings.
Without an arsenal of blogs and link building resources, it's not easy to generate link popularity for your ecommerce site.
It's time to get your creative juices flowing and start brainstorming ways to naturally earn links back to your website.
Below are five creative link building (and earning) tips to empower your off-page ecommerce SEO strategy.
1. Construct a Creative Content Marketing Strategy
The best way to naturally earn quality links back to your ecommerce site is content marketing. That is, produce, publish, and promote brilliant content that earns the favor of your audience. Content that earns social favor will typically garner a natural influx of links.
Be creative in the content you produce and share. Product profiles and reviews are an ideal form of link bait for ecommerce SEO. And beyond write-ups and blogs post, a short video or insightful graphic can be the most engaging form of content.
Parallel to creating content that's creative and compelling, ensuring that your content gets exposure is equally as important. Social media plays a pivotal role in getting your content in front of the right people.
2. Be as Social as Possible
Having a strong social media presence can help maximize your content marketing and link earning potential.
In short, the more people who engage with your content, the more likely your content will be shared and linked-to.
Three of the most powerful social media platforms for ecommerce SEO are Google+, Facebook, and Twitter. Not only do these platforms facilitate sharing and link earning potential, but the likes, tweets, and +1's (social signals) that are earned can help increase the content's ranking potential.
Social media is a powerful tool that should be used in conjunction with SEO and link building. If your ecommerce brand is fresh on the social scene, start reaching out and connecting with various communities. You can leverage Facebook's ad platform to rack-up more likes to your page, or create an organic social media strategy to help grow your following. Although the gratification will not be instantaneous, the long-term rewards of building social authority can indeed help your overall SEO strategy.
3. Incentivize with Contests & Giveaways
An amazing way for your ecommerce brand to get popular is to put on a contest or sweepstakes giveaway that draws the attention of your target audience. Again social media can help immensely in promoting such offers. And once known to your audience, a contest can help garner links back to your website.
Beyond a link earning context, be sure that participants opt-in to the contest via email, social media platform (by "liking" or "following" your page,) or both. This way you can take advantage of growing your contact list for future ecommerce marketing efforts.
4. Produce Link Bait-able Content
Link bait is purely awesome content that people like, and link to. Similar to constructing a creative content marketing strategy, think of publishing something super inspiring that instills that 'ah ha' moment in your audience.
Some of the most link bait-able forms of content are:
- Product reviews and feature profiles (especially in the form of video)
- Infographics that are very relevant (and fun) for your target audience
- Unbiased, customer-generated reviews on product pages
- How-to articles and blog posts for self-enhancement
- Interactive applications and games
- Coupons, deals, and other creative buying incentives
5. Use Link Anchor Text Creatively
Although link earning is the best way to establish greater off-page authority for SEO, manual link building is still an effective practice. However after Google's Penguin attack on over-optimized anchor text, it's now important to diversify anchor text to appear more natural.
Mix it up and be creative with your link anchor text. Choose descriptive anchor text (over "generic anchor text") for your links, and be empathetic from the perspective of your readers. Of course some degree of keyword relevancy is important for SEO; however, be well-balanced and avoid using exact phrase match anchor text more than 30-40% of the time.
About the Author
Tyler Tafelsky offers over five years of experience in the organic SEO profession. He is an ecommerce SEO specialist here at Click Centric SEO and offers expertise in strategy development, content creation, and consulting programs. You can email him directly at Tyler(at)clickcentricseo.com or Follow him on Twitter.