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Tips for Using Google Shopping to Supplement Your Ecommerce Marketing Strategy

Ecommerce website owners and marketers are constantly look for new ways to increase product sales and achieve sustainability in their online business. With Google Search continuously evolving, ecommerce marketers must adapt and re-vamp their strategies from time to time. Google Shopping for Ecommerce Marketing

To realize success as well as support other search marketing strategies like SEO and PPC advertising, ecommerce marketers may find Google Shopping to be a powerful avenue to promote products. Google's Shopping results appear for almost any product-related keyword search. This offers this quite the marketing opportunity for ecommerce stores.

The Down-Low on Google Shopping

Do a Google search for any type of product, whether it's a general category (e.g. Men's running shoes) or specific brand, make, or model (e.g. Saucony ProGrid Guide 6).

Google Shopping Results

The Google Shopping listings take a up a significant amount of real estate in the search results. This makes it a popular avenue for Google users who want to browse products they're interested in buying.

The Google Shopping platform helps direct customers to online stores by inviting the ecommerce owners to create ads for their products. Google shows customers the name of the store, picture of the product, and the price.

Customers interested in the products click through the link that opens the store's website to purchase the items. So although Google takes a cut on the sale, the process is rather seamless and easy to implement for ecommerce marketers.

Making the Most of Google Shopping for Ecommerce Marketing

If you're interested in Google Shopping for ecommerce marketing (or want to improve your existing campaign,) below are some tips to help you make the most of this great platform.

Optimize Product Data Feed

A business owner can fine-tune a Google Shopping campaign directly on the platform. Sort out the product database according to the relevant categories or departments. Find the most-searched and less competitive version of each of the categories using keyword tool and replace all instances of the original category name to further boost the effectiveness of the strategy.

For instance, improve the data feed by tagging high-margin items with labels and then bid more aggressively in AdWords. Other than optimizing page titles, descriptions, categories and product images, a business owner can include shipping costs and quality product images. Google is likely to identify a website's worth through its rich-content.

Frequently Update, Analyze and Test Product Feed

Improve Google Shopping search marketing campaigns by providing accurate and updated information. Update the data feed each time there is a change. Other than updating, the feed should be error free. Test data feeds to make it easier to remedy any errors after submission. Use the help center for troubleshooting information. Data feed errors and data quality errors can be identified and fixed before submitting the feed for indexing.

Add an Identifier for Tracking Purposes

Track the traffic reliably with Google Analytics to help in optimizing search marketing strategies. To help differentiate traffic from Google Shopping from other referring URLs and search engines, an ecommerce site owner can add an identifier to the product URLs.

Set up the ecommerce site for the Google Merchant feed to include UTM tags that instruct how to report data. The right string can separate Google Shopping results from Google organic results. Tracking results can provide information that can help in improving a marketing strategy.

Benefits to an Ecommerce Search Marketing Strategy

One of the benefits of listing products on Google Shopping is that Google is the top search engine used by millions of people daily. Opting for the service can create a wider audience reach and consistent traffic. The site can get more traffic because active buyers can search and find a store's items via the Google search engine.

Replacing free shopping placements with paid ads has lowered the number of retailers thus minimizing the competition. Other than being a comparison shopping engine, it also acts as paid search marketing strategy. A store that lists on the platform pays for results. This means a business owner is charged only when someone clicks on the ad and lands on the website.

Seven Tips to Effectively Promote Your Ecommerce Brand

Promoting an ecommerce brand on the Internet can be done in many different ways these days, however many people get stuck when it comes to creating a successful ecommerce marketing strategy. They may be unable to determine the best places to promote their products, in addition to defining who their target audience is.

As a result, it is important to educate yourself and pursue the best marketing channels to promote your ecommerce brand. Every ecommerce marketing branding strategyecommerce brand is unique (as well as a brand's target market,) so leveraging the proper Internet marketing channels is critical to succeed. 

In this article, we share with you seven effective tips to promote your ecommerce brand.

Blogging

In order to make more and more people aware of your business, you should consider blogging for your ecommerce brand. People will be able to read the blog and find out more about what you have to say regarding your new products. Your blog can also announce new updates with certain products and give customers a general idea of a new direction that your business may be taking.

Social Media

Social media is a powerful tool when it comes to brand marketing. Customers can ‘like’ a brand’s page. This page will then post various updates and continue reminding customers about the new changes that the business is making.

Search Engine Optimization (SEO)

SEO can be used in order to promote your ecommerce website, which will in turn help to promote your products. You will need to put specific keywords into the text of your website. Ecommerce SEO will help to boost your product pages up in the rankings and will help to ensure that more people can find it. As a staple of ecommerce marketing, SEO is one of the first channels that you should think of investing in.

Review Websites

Reviews are going to either make or break your reputation. When it comes to review websites, you are going to have to make sure that you get the best reviews from customers. Review websites will also help you to gauge what the current trend is when it comes to your reputation.

Twitter

With Twitter you can make announcements and engage with other customers. This is a very useful tool when it comes to sorting out certain issues that customers may bring up.

Brand Monitoring

Monitoring your brand online can be done through a variety of different uses. Brand monitoring will allow you to determine just what people think of your product and what you need to do in order to improve it.

Surveys

Paid surveys can give you more information regarding customers’ thoughts on your products. Do not underestimate a survey’s power, for they can reveal a wealth on insights in creating an effective ecommerce marketing strategy.

This article was provided by the advocates of Brandchats. Brandchats is unique tool designed for social media analytics and online branding.

3 Benefits of Guest Blogging for Ecommerce SEO

Guest blogging is growing into a very popular and highly powerful resource for ecommerce search engine optimization (SEO). The diligent work behind guest bloggers enables ecommerce brands to expand their online presence and reach new audiences. More importantly for ecommerce SEO, guest blogging allows search engine marketers to diversifying the link portfolio of their websites, while generating link popularity from relevant, high-authority sources.

Guest blogging offers three key benefits ecommerce SEO. These include:

  • the ability to generate link popularity from new, more authoritative blogs
  • opportunities to expand the reach and audience of your great content (benefiting both inbound marketing and online brand building)
  • the potential to create new business relations and create synergy with other web marketers

Generate Authoritative Link Popularity

For most ecommerce SEO marketers who exploit guest blogging, generating popularity is the primary intentions for their work. Inbound links that stem from keyword relevant and authoritative blog articles are a huge factor in gaining top search engine rankings. And the more quality links that you can produce from a number of different blog sites, the more diverse your ecommerce site's link portfolio will appear to Google.

Before sending over a guest post to a blog owner, it is important to agree on the terms for adding links in your content. In most cases, owners of related blogs will not accept articles with links that conflict with the products or services they offer. Most blog owners will also balk on posting content with links that do not make sense, and are purely there for SEO.

Also make sure that when adding links in your guest articles to avoid over-optimizing the link anchor text. It's important to acknowledge the new standards of ecommerce SEO and that Google's Penguin update will penalize your website with too much exact phrase match anchor text. For this reason, you'll want to incorporate a blend of links with varying anchor text (such as your domain URL or phrases like "click here to learn more.".

Expand Your Content's Reach & Audience

One of the greatest benefits of guest blogging is the ability to your best content in front of a new audience of readers. Many blogs have a strong follower-base of loyal readers who look forward to new articles that offer insights and value. If you can land opportunities to write for popular blogs of the like, you can greatly expand the reach of your content, as well as the visibility and awareness of your ecommerce brand.

A powerful technique to maximize the branding impact of your guest blogging efforts is to ensure you include an author bio at the end of the article. This tells interested readers who produced the content and where they can go to connect with the author (whether that's a social media profile or a website.)

Create New Business Relationships

The work that stems from guest blogging demands diligent outreach to blog owners and content managers. Whether you plan to do some guest blogging for your own ecommerce SEO efforts, or on the behalf of your ecommerce clients, reaching out and creating new relationships can provide a wealth of benefits beyond SEO.

Creating new relationships via guest blogging can lead to lasting and meaningful connections. If you offer exceptional content to your hosts, you can position yourself as a trusted guest blogger with a significant degree of expertise and credibility in your industry or profession. Building a strong reputation amongst a valuable community of authors, business professionals, and web marketers can open the doors to a number of amazing possibilities.

Optimize Your Ecommerce Marketing Efforts

Virtually all ecommerce sites rely on a blend of online marketing and advertising to capture more customers. Nowadays it's becoming even more challenging, for the competition has become very intense and simply establishing a good ecommerce website will not guarantee its success.

In essence, ecommerce marketers must be creative and strategic to earn an edge over big competitors. There are several strategies that will help to ensure your Ecommerce Marketing Optimizationecommerce website attracts quality traffic that is more prone to convert.

Below we share three of the most powerful strategies to help optimize your ecommerce marketing efforts

  1. Offer incentives: Most online shoppers are thrifty in that they often seek the products with the best prices. In short, the average customer will buy from an ecommerce website that has a good deal. It is thus important to employ such marketing efforts creatively without investing a great deal of ad dollars. If you want to offer incentives without breaking your bank, consider leveraging second tier products as promotional pieces. Typically offering incentives and promotions of Incentives not only encourage customers to buy, but they also ensure that your customers return as well as recommend you to others. Email and social media marketing for ecommerce sites is a great way to promote incentives to both new and existing customers, depending on the nature of the campaign.
     
  2. 2) Take advantage of social media: Social networking sites, video sharing sites and other social media platforms have taken the Internet by storm. There is immense value in using social media to leverage and manage customer loyalty for increased brand awareness and website promotion. Social media brings you greater conversion potential since you will be getting targeted web traffic for minimal investment. This is mostly because only those individuals who know what you are offering will end up on your website. Social media is also advantageous in that it allows you to get valuable feedback from customers as well as engage and interact with customers on a personal level. The trick is post only valuable, unique content on your Twitter, Facebook, Google+, and/or Pinterest accounts. The content of your social posts should be engaging and interesting, and more times often than not, encourage users to take action. You could make games and contests to get more people to engage with your ecommerce site. You could also attract new customers by offering an irresistible offer or coupon. Be proactive and engaging and this will motivate your fans, followers, and subscribers to spread your brand image through sharing and the likes.
     
  3. Optimize marketing for mobile: More and more people are using the Internet on mobile devices. In fact, statistics show that up to 79% of U.S. customers use a smartphone to compare prices, locate retailers, find product information, and make online purchases. There is also a significant number of people who are using other mobile devices like PDAs and tablets for shopping. Take advantage of this by ensuring key pages of your ecommerce websites are mobile-friendly. In some cases a custom mobile application could be the best investment for ecommerce marketing. It is also important to ensure that the checkout process from mobile devices is secure and straightforward. When making a mobile-friendly ecommerce store, ensure that the platform has such exclusive mobile features like mobile store promotions via emails, check-ins, SMS offers, and GPS localization. Mobile website optimization is a critical consideration for ecommerce sites, and it's becoming even more important as mobile becomes even more popular.

The competition in ecommerce marketing is growing to be more intense year by year. Not only is it difficult to pursue ecommerce SEO and other forms of search engine marketing, but simply establishing a web presence and solid customer bases is a challenge in itself. Before you unleash you ecommerce site or web marketing campaign, be sure to have a sound ecommerce strategy in place.

 

This article written by Tyler Tafelsky, one of our Ecommerce SEO Specialists here at ClickCentric SEO.

Visit Tyler on Google+

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