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Blog items tagged with "niche"

Applying Hyper-Local SEO Concepts in Ecommerce

Local SEO is in a different ballpark compared to ecommerce SEO. Sure there are commonalities in handling on-page optimization and link generation, but more times often than not, the core strategy concepts are different.

One highly effective local SEO strategy is to target very niche and selective keywords that are less competitive and easier to rank. Also known as hyper-local SEO, or niche-targeted SEO, this concept goes after the low hanging fruit, while progressively working toward larger keyword targets.

This hyper-targeted approach can easily be applied to an ecommerce site. Because the ecommerce search landscape is often saturated with authoritative competitors, it's vital to pick niche and go after it hard.

Example: Local SEO for Surgeons

Click Centric SEO (which is a branch of the OIC Group, Inc. family) has sister company that focus on local SEO. But more than just local SEO, this company has finely-tuned its SEO practice to provide local SEO for surgeons.

Optimized Surgeons SEOThe company is called Optimized Surgeons. As you may predicted, Optimized Surgeons has tailored its off-site SEO resources (link gen sites) to be highly relevant on surgery, particularly breast surgery. Additionally, the team's copywriters freshened-up on their medical jargon to incorporate phrases like "our surgery practice" and "satisfied patient outcomes".

By crafting a niche business model in local SEO for breast surgeons, Optimized Surgeons can get equally targeted with thier own advertising and lead generation. By leveraging Facebook's demographic targeting capabilities, ads can be exposed to numerous professionals with breast surgery credentials.

Putting These Ideas to Work

Putting these ideas in motion will depend on the way in which you approach ecommerce SEO. That is, do you provide ecommerce SEO services, or are you optimizing your own ecommerce site or affiliate site?

Hyper-Targeted SEO for Ecommerce Sites

If your optimizing your own ecommerce site, you need to get super targeted as to what your website is all about. Okay, so you offer shoes. What style of shoes? What brands of shoes? Who wears these shoes? Men? Women? Athletes?

Don't try to optimize your ecommerce site for "men's shoes" because you'll be insanely challenged to realize profitable rankings. Instead, think of a specialty ecommerce store that's optimized for "triathlon running shoes for men" or "women's wide toe box shoes".

Hyper-Targeted SEO for Ecommerce SitesHyper Targeted SEO

If you're an ecommerce SEO service provider, than you can apply this hyper-targeted framework to the types of ecommerce stores that you serve. For instance, perhaps you could carve a niche in ecommerce SEO services for footwear retailers. Or maybe men and women's clothing. It might sound a bit ridiculous to narrow the focus of your SEO business in such a way.

But when it comes to providing a quality Traverse City SEO service, it only makes sense. Not to mention, the growth and expansion of the web is only make generic market segments even more saturated. So adopt some of these hyper-targeted SEO strategies into your ecommerce practice.

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