Blogs by date "01/01/13"
In most cases with SEO, it's the big moves that make a difference. And although it's important to commit to a long-term SEO strategy (especially for ecommerce,) small moves help to bolster the grand, long-term effort.
Although the quick and easy SEO methods of the past are obsolete and avoided today, there's still quick moves that you can make to progress your SEO efforts. Kevin Gibbons defines these as "small wins" in a brilliant article published at SEOmoz.com.
Kevin breaks-down a grand list of 96 "small wins" into categories of:
- Research and Analysis Wins
- Google+ and Authorship Wins
- Events and Sponsorship Wins
- Content Strategy and Planning Wins
- Relationship Building Wins
- Content Production Wins
- Comment Marketing Wins
- Local Wins
- Blogger Outreach Wins
- Penguin and Panda Penalty Review Wins
- On-Site Optimization Wins
- Productivity Wins
- Link Removal Wins
- Link Reclamation Wins
- Competitive Analysis Wins
- Public Relations Wins
- Technical Wins
- Analytics and Measurement Wins
With this list, SEO and Internet marketers can really focus on improving their weaknesses. For instance, if you need to freshen-up on the technical end of ecommerce SEO, there's a nice section dedicated to that.
This totally awesome resource at SEOmoz.com is of immense value and should be bookmarked on your browser. For those of you who do ecommerce SEO, it's the "small wins" that make up a majority of our efforts.
There's countless online marketers and SEO enthusiasts trying to reveal the best ecommerce SEO strategy. Well, my friend, I know what that SEO strategy is. And I will share it with you.
First, you must know precisely what "it" is. From dry SEO perspective, "it" is simply your keyword target. But from an ecommerce perspective, "it" is most likely a product or brand that your online store offers.
"It" is what you want to rank for in the organic search results. To prove your website is worthy of such top rankings, you must produce quality content about "it."
Defining the Best Content to Showcase "It"
That doesn't necessarily mean write one of those keyword-stuffed "doorway" pages that are specifically designed for SEO. We don't want any of that content, and neither do your visitors.
Instead, you have to get creative and determine the best forms of content to showcase "it."
The idea is produce content that offers value, insight, education, and/or enlightenment for your target audience.
In short, you need to create valuable and meaningful content that is socially liked, appreciated, and shared throughout the web.
Yes, this purpose for this content is for real people (and not just the search engines.) Envision the outcome of your brilliant content as something super interesting that goes seriously viral. So long as your content is somewhat optimized for search (withholds some degree of keyword relevancy,) the social authority it earns will make it rank naturally in the search results.
So what are some the best forms of content for your ecommerce SEO (content marketing) strategy?
- Articles and Blog Posts - Writing insightful articles and blog posts is easily done in house. What's nice is that these forms of text-based content can be on the same website or domain, making it easy for readers to browse around your ecommerce store after taking-in your wonderful post.
- Videos - Producing videos are a great way to engage your audience. Some of the best videos for an ecommerce SEO strategy are product reviews and highlights. Seek to educate your audience and they'll trust you more as a store to buy from.
- Images and Graphics - A very easy form of content to produce (especially if you have a graphic designer on hand) are images and graphics. They are also very engaging and can instill all kinds of emotions in your audience. Infographics are also cool, but require a lot more planning.
Why Content Marketing is the Best SEO Strategy for Ecommerce
Proving you know a lot about "it" shapes the level of credibility, trust, and value your audience sees in your ecommerce brand. For ecommerce SEO, producing and sharing content about "it" makes your website more relevant on "it."
If your content is widely accepted and goes socially viral, your potential for search exposure will be much greater for keywords about "it"
This whole ecommerce SEO strategy is purely a content marketing strategy. The fact of the matter is, content marketing can help your ecommerce band in multiple ways.
From brand building and public relations to inbound marketing and SEO, the advantages are vast when you produce and share superb content. The underlying focus is to ensure that your content marketing as a very clear and well-defined purpose.
About the Author
Tyler Tafelsky has over five years of experience as an organic SEO expert. Tyler is highly engaged in social media and content marketing, and advocates these channels as essential components for SEO. You can learn more by connecting with Tyler on Google+, or following Tyler on Twitter.
Content marketing on the Web is evolving the practices of SEO and Internet marketing.
As a result, almost any online business or brand can benefit from creating a content marketing strategy, especially for ecommerce.
The objective behind content marketing is to produce (and share) exceptional content (articles, videos, images, graphics, etc.) in an effort to gain the favor a targeted audience or consumer-base.
Great content can inspire, motivate, and instill loyalty, trust, and confidence in consumers. This can be highly advantageous in a competitive online marketplace.
To help get your creative juices flowing, below I share with you my simple, 3-step process of creating an ecommerce content marketing strategy.
1. Have a Clear, Well-Defined Purpose
Although it's important to have a clear purpose for any strategy, this aspect often gets overlooked amongst content creators.
I personally believe this is because some writers over-obsess about keyword relevancy (to aid their SEO efforts,) or they’re simply in a hurry to finish their content as quickly as possible.
The success of a content marketing strategy will almost always hinge on quality. This is achieved when people engage and share brilliant content, thus increasing its popularity and overall value.
Establishing a clear and well-defined purpose with your content is the pivotal planning stage that will set course for its success. To better define the purpose behind your content marketing strategy, ask yourself:
- who is the primary target audience of my content?
- what benefit will the audience have by engaging with my content?
- what action (or reaction) do I wish the audience to take after engaging with my content?
Clear answers to these questions will help you develop a meaningful content marketing strategy that has righteous intentions.
2. Create Insightful Content that Provides Value
In reinforcing my previous point, the success of a content marketing strategy will mostly hinge on quality. Quality content derives from having meaning, value, and insight. In short, what can offer your audience that induces the ever-powerful "ah-ha" reaction.
For ecommerce, this can be a little tricky. Products and consumer goods are sometimes not the most exciting things to talk about. However, put yourself in the perspective of you target customer. Conjure-up your sense of empathy and ask yourself, "what form of content and insight would I find valuable if I was planning to purchase 'product X'?"
Be an Educator
In addition to finding the best deals, online shoppers are typically scouring for content about product specifications, information, reviews and comparisons.
One of the best ways to meet such needs is to be an educator with your content.
By offering accurate information and helping your audience learn about what it is they are looking for, you can position your ecommerce brand as a credible resource.
3. Be Socially Diverse and Share Your Content
Having a diverse social media portfolio is paramount for almost any online brand. From an SEO perspective, content that gains likes, shares, tweets, and +1's (social indicators) is more likely to earn top search rankings. With SEO aside, socially sharing and promoting your content on various platforms will help its visibility. If you're content is really good, it has greater potential to be shared, and ideally, go viral. In essence, social media is a must-have for almost any business model. For ecommerce marketing, social media helps to retain loyalty and credibility in a brand, while aiding content marketing and SEO.
About the Author:
Tyler Tafelsky is a SEO and content marketing specialist here at Click Centric SEO. Tyler offers over five years of experience as a content writer with a focus in organic search marketing. To learn more, you can connect with Tyler on Google+, or follow him on Twitter.